The Agency Consortium

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OLA

The Agency Consortium

By Joanna Peña-Bickley

September 19, 2006

1 min read

In my quest to develop a panel of incredibly smart movers and shakers from all facets of the interactive agency world, I am spearheading a digital marketing consortium. The consortium members will meet quarterly to discuss moving the needle for their clients in the areas of interactive websites, media planning / buying and content distribution.

The consortium will discuss how smart interactive strategies combined with the right media exchange buying model can move fortune 500 brand clients from old school buying models to passion building experiences that yield actionable data on consumers that interact with their programs.

To get more information or join "The Agency Consortium" email me at jpena-bickley@rightmedia.com

Check out the Right Media Agency Blog at http://blog.rightmedia.com/category/right-media-exchange/agencies/