ON: Advertising’s Evolution

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ON: Advertising’s Evolution

By Joanna Peña-Bickley

January 17, 2009

1 min read

This is a great video created by ad agency Scholz & Friends. The animation details the dramatic shift in the marketing reality over the last 100 years. What I love about this video is that asks an important question that we should be asking of the brands we work with. “Don’t you have something interesting to say?"

http://vimeo.com/moogaloop.swf?clip_id=2753002&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1
Scholz & Friends: "Dramatic shift in marketing reality" from Michael Reissinger on Vimeo.

After years of “crafting messages” to appeal a mass
consumer market many brands have lost their ability to do or say
anything interesting. Te products and services that will survive the conversation economy will be companies that stand for
things more meaningful than just promoting the consumption of their
products.