ON:WStudio - Elan Skis - Joanna Peña-Bickley | AI Pioneer + Design Engineer

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Creativity

ON:WStudio – Elan Skis

By Joanna Peña-Bickley

December 8, 2006

1 min read

This week this WStudio - Elan Skis site caught my eye. I think they did a great job of integrating video as an education and branding tool. I also like the concept of navigation that gets dragged and dropped. Click here to view WStudio's site >>

What do you think???

Tagged: Design · digital marketing · digital media · Digital Video · experience planner · Experience Planning · flash · interactive marketing · Interactive Media · Online Marketing · Online Media · ui · usabillity · video · WStudio · WStudio - Elan Skis

Comments

Calvin

December 8, 2006 at 11:55 am

Very creative use of navigation, and liked the fact that they had instructions on using the site. Otherwise, I would have been lost. Also like the way the site expands to the browser window size (I have a 1600X1200 resolution and it still looks good on full-screen).
My only negative comment is on the side drag. Just seems like to much work for users, and there are some issues with collapsing it as well. Also, the actor in the intro didn’t work for me.

Laura Lipscomb

December 8, 2006 at 10:34 am

Upside:
– the navigation feature increases the viewable area on the page.
– the creative is visually appealing
Downside:
1. the navigation (imo) increases the effort of the user to get to the point of interest without really adding anything to the experience. for example, the following steps were taken to get from the “home” page to the product info:
a. click the bottom “Elegance” nav (any product info? no)
b. drag the top “Elegance” nav (any product info? no)
(if the nav feature isn’t dragged to a certain point, it rolls back up like a pesky window shade)
c. drag the right side “Elegance” nav (any product info? some)
d. click the link next to product of interest
2. the navigation is potentially excluding users with impaired mobility
3. it’s not apparent what the site is about initially. what are they selling?
4. The lady in the intro is odd to me. Not sure why.
Suggestions:
1. I think the navigation would be cool to use in a persona-based story about the product.
2. Offer an alternate method of navigation such as a site map.
3. Offer clicking the nav feature as well as the dragging
4. Just because you can do something doesn’t mean you should. 🙂
that’s it. i think it’s a really pretty site.

Marlene

December 8, 2006 at 9:51 am

I do like the creative and the concept of the navigation however, I’m a lazy user and a 2-step process of getting to the content of the page is holding me back from loving it. Instant audio on a site is a bit startling and annoying if you are jamming out to your iTunes when someone’s voice chimes in.