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December 13, 2006No Comments

Are You Lost?

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LOST is a student project. The aim of LOST is to show how 7 million people connect to one another, and break the record for the game with the most players ever.

To play the game, you need to find an invitation . There are invitations on the internet, and in the real world. They could be anywhere - on web pages, inside book covers, written in chalk on a pavement or across a beach in the sand.

The game is based on how many players they invite to the game. For every person you invite to the game, you gain one point. For every person they invite, you gain ½ point. The person with the most number of points wins the prize when the game ends.

The game reached more than 37,000 players in a month, and increasing exponentially. If they succeed, it proves powers of networks.

Get Lost at http://www.lost.eu/

Are You Lost? via @jpenabickley

December 8, 20063 Comments

ON:WStudio – Elan Skis

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This week this WStudio - Elan Skis site caught my eye.  I think they did a great job of integrating video as an education and branding tool.  I also like the concept of navigation that gets dragged and dropped.  Click here to view WStudio's site >>

What do you think???

ON:WStudio – Elan Skis via @jpenabickley

November 15, 2006No Comments

ON: Brands That Produce Their Own Shows

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Marketers have found a new way to try to keep viewers from tuning out:
offer them TV shows, movies and online programming created by the
marketers themselves, often with help from their advertising agencies. These new offerings, the marketers  hope, will be entertaining enough to endear viewers to the brands behind them.

Burger
King, for example, is making a feature-length film that may star — no
surprise here — the “King” character of its ad campaign. Office Max
recently created a show on the ABC Family channel. Anheuser-Busch plans to start a seven-channel TV network online, called BudTV.

“It’s
the exploration of sort of a new world,” said Doug Powell, chief
integrator of Maiden Lane, an advertising agency. “Clients would love
to have a way for customers to be able to participate with their brands
more often and not have to rely on the traditional media world.”  Marketers have become alarmed as consumers increasingly bypass commercials using digital video recorders like  TiVo, and spend more time flipping among a wide array of television networks, Internet sites and video games.

Read more at NY Times >>

ON: Brands That Produce Their Own Shows via @jpenabickley

November 6, 2006No Comments

ON: Adidas – MLS Mashups

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This is the hottest site I have seen in a while.  From the first click I was taken on a fast paced experience.  Check it out at http://www.adidas.com/us/campaigns/mls_mashups/content/

Visit the mashups.

ON: Adidas – MLS Mashups via @jpenabickley

November 1, 2006No Comments

ON: Knowing When Others Enjoy Your Brand

What I love about the Google is that they truly know what their audience expects out of them.
The white space offered by Google is refreshing and ingeniously simplistic.  I love their continued willingness to futz with their logo.  This gave me cause to have an ear-to-ear smile.

Google

ON: Knowing When Others Enjoy Your Brand via @jpenabickley

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