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December 7, 2008No Comments

ON: Blip.tv’s Magic iPhone Embeds

One of my favorite companies is blip.tv. Mike Hudack and his band of innovate content & technology  lovers and creators continue to demand the very best.  What I love about this company is that it looks for the demand and fills the need with amazing design and user experience at the very heart of everything it does.

[blip.tv http://blip.tv/play/goIn29NXZQ.m4v%5D

Viewing video on the iPhone is a source of consternation for users, as Adobe's flash player is not yet available (and probably never will be). For almost two years, YouTube has remained the only method — outside of the iTunes store — to get video content onto the device.

blip.tv announced a new "magic" iPhone video embed that brings video to the device.
It was created to step over the lack of Flash compatibility on the iPhone. blip.tv's embed feature allows users to create videos that can be shared on the iPhone as easily as a desktop browser. With no separate coding necessary, blip.tv can now point users directly to an iPhone friendly .m4v QuickTime stream of the video they want to watch.

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What makes this totally genius is that with this new iPhone embed, Blip.tv producers will still be able to cash
in on advertising that runs against their content. In addition to their
videos, all ads that are sold to run up against blip.tv video content
will also be iPhone-friendly.  (go blip - go, go - go blip!)

ON: Blip.tv’s Magic iPhone Embeds via @jpenabickley

December 7, 2008No Comments

ON: Blip.tv’s Magic iPhone Embeds

One of my favorite companies is blip.tv. Mike Hudack and his band of innovate content & technology  lovers and creators continue to demand the very best.  What I love about this company is that it looks for the demand and fills the need with amazing design and user experience at the very heart of everything it does.

[blip.tv http://blip.tv/play/goIn29NXZQ.m4v%5D

Viewing video on the iPhone is a source of consternation for users, as Adobe's flash player is not yet available (and probably never will be). For almost two years, YouTube has remained the only method — outside of the iTunes store — to get video content onto the device.

blip.tv announced a new "magic" iPhone video embed that brings video to the device.
It was created to step over the lack of Flash compatibility on the iPhone. blip.tv's embed feature allows users to create videos that can be shared on the iPhone as easily as a desktop browser. With no separate coding necessary, blip.tv can now point users directly to an iPhone friendly .m4v QuickTime stream of the video they want to watch.

Picture 3

What makes this totally genius is that with this new iPhone embed, Blip.tv producers will still be able to cash
in on advertising that runs against their content. In addition to their
videos, all ads that are sold to run up against blip.tv video content
will also be iPhone-friendly.  (go blip - go, go - go blip!)

ON: Blip.tv’s Magic iPhone Embeds via @jpenabickley

March 26, 2007No Comments

ON:comScore’s Primetime Video #’s

Nearly 123 million people in the U.S. (70 percent of the U.S. internet audience) viewed 7.2 billion videos online in January, according to comScore's Video Metrix service (via MarketingVox).
On average, each video streamer viewed 59 streams - nearly two videos
per day - and viewed 151 minutes of video online during the month;
average viewing time per video was 2.6 minutes.

Google was the top streaming video property
in January, as measured by total unique streamers (54.7 million) and
total video streams initiated (1.167 billion). Google's YouTube.com
alone accounted for 992 million video streams initiated.

comScore's analysis of U.S. video consumption by daypart showed that
people were more likely to view video on weekdays than on the weekend.
Peak relative viewing - 60 percent higher than average - occurred
between 5:00 p.m. and 8:00 p.m. on weekdays.

That's just as traditional TV prime-time usage begins to ramp up, according to
MediaPost, which cites Nielsen data, according to which traditional TV
primetime, which occurs from 8 p.m. to 11 p.m. every day except Sunday
(7 p.m. to 11 p.m.), has been stable for the past several years,
accounting for about 23 percent of all daily viewing.

Meanwhile, the highest relative video consumption on weekends
occurred between 7:00 p.m. and 11:00 p.m., when streamers viewed 31
percent more video than average.

"Marketers have a great opportunity to leverage Internet video in
conjunction with their traditional TV buy and essentially double their
'primetime' commercial airing hours," said Erin Hunter, executive vice
president of comScore. "'Primetime' TV viewing occurs between 8:00 and
11:00 P.M., while 'primetime' viewing of online video occurs during the
preceding block of time – between 5:00 and 8:00 P.M. on weekdays.
Shrewd marketers will utilize a multi-channel strategy to capitalize on
these adjacent 'primetime' blocks in order to maximize their marketing
impact.”

comScore Video Metrix measures online video content served through
all major formats, including Flash, RealPlayer, Windows Media,
QuickTime and DivX. The service, which is based on streaming activity
among U.S. Internet users, does not include measurement of digital
rights management (DRM) content (which is paid, encrypted content),
online videos viewed through peer-to-peer (P2P) applications, or
offline viewing of video content.

ON:comScore’s Primetime Video #’s via @jpenabickley

March 22, 20071 Comment

ON: Visits’ The New Measure of Web-User Engagement

comScore is adding a new metric, "visits" - which the measurement
firm defines as the number of distinct times people visit a site per
day, with at least 30 minutes between each visit - which could
potentially replace the pageview as a key advertiser metric, reports ClickZ (via MarketingVox).

Whereas pageviews generate a raw number of
how many pages on the site were hit in a given period, visits point to
a user's engagement with the site. Tracking visits, comScore says, will
give a picture of how many times the same person comes back, indicating
the level of loyalty toward the site.

Another driving force behind a new metric is that non-HTML
web-authoring technologies such as Flash and AJAX do not create pages
per se; therefore, pageviews don't, as a practical matter, exist and so
aren't recorded - even though a user may be interacting with the site.
Developers use these technologies because they build slicker and more
user-friendly sites.

One problem for advertisers is that visits, unlike pageviews, don't
correspond to ad impressions. But coupling visits with a site's reach
and the length of each stay offers a fuller picture of the site's
audience.

ON: Visits’ The New Measure of Web-User Engagement via @jpenabickley

January 29, 2007No Comments

ON: The Susan G. Komen Site

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This site just gets it right on so many levels. From interaction to swift loading animations to the carousel of video testimonials made this site a delight.

Visit the Susan G. Komen website by clicking here

ON: The Susan G. Komen Site via @jpenabickley

December 8, 20063 Comments

ON:WStudio – Elan Skis

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This week this WStudio - Elan Skis site caught my eye.  I think they did a great job of integrating video as an education and branding tool.  I also like the concept of navigation that gets dragged and dropped.  Click here to view WStudio's site >>

What do you think???

ON:WStudio – Elan Skis via @jpenabickley

November 22, 2006No Comments

ON: Target’s Great Digital Promo

Thanksgiving, turkey, gravy, stuffing cranberries (canned and jelled) got me cruising the net for holiday gifts.  Hence my quick visit to Target.

Go Target go!

From in page flash video to mac and pc widgets to RSS feeds and embed the video functions, the Target team and David Blaine make a phenomenal promotion come to life on the web.

This is one of the best online retail promotions I have seen in a long while.

http://2daysale.target.com/Target2DaySale_viral.swf

ON: Target’s Great Digital Promo via @jpenabickley

November 7, 2006No Comments

ON: A Passion Point Touched

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As most of you know one of my passions is skiing.  With the exception of a bit of a heavy load on the front, this site was soooo worth the wait. 
I am so digging the new woman’s skis.

Visit the site today!  Click Here to visit Salomon Freestyle 2006

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ON: A Passion Point Touched via @jpenabickley

November 4, 2006No Comments

Verizon & Flash Lite

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Today Verizon announced that four of its upcoming phones will feature support for Adobe/Macromedia's "Flash Light" - the mobile version of Flash.

Verizon is the first U.S. carrier to endorse Flash content on its
handsets and hopes that this content platform will draw attention for
richer, more interactive content development.

As with all new platforms, there will no doubt be a flood of content
repeats like lightweight, pre-existing Flash and Shockwave games
repurposed for the mobile platform.

For brands and content developers, Flash Light will open the doors
for custom development and remove the burdens and limited functionality
of traditional mobile latforms. In addition, considering the plethora
of Flash content available on popular entertainment, news and social
networking sites, Flash Light will allow these content providers a
natural mobile extension for their content and services.

Verizon & Flash Lite via @jpenabickley

September 27, 2006No Comments

ON: ABC’s Video Player

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ABC tooks a stab at a flash video player that injects ads and sponsorship into free content online.

Today my tests revealed that the player could use some help.  Also the player is playing long (30sec.) ads instead of 15-second IAB standard ads.   Perhaps they have not seen the behavioral data that shows what users want.

The ads were NOT annoying… there were only three “interstitial-like” video ads that came up. In my tests (in Mozilla / MacBook) the player crashed on me on four occasions and I did find way to roll past the ads.

ABC really needs to roll this out as a BETA and allow the expert online video community to give them some feedback.

I can identify three ways to improve the player so that it integrates the ads into the content without stitching it together and asking the user to perform tasks all while recording the users behavior for future learning’s.

Why is this relevant???
ABC HAS INKED $3.6 MILLION worth of deals with 36 advertisers for its new abc.com streaming video that promotes its prime-time lineup. Media buying and selling executives equate the figure as about double the CPM viewer prices of traditional TV.

ABC released the names of 21 advertisers that have bought into abc.com's streaming video efforts, which started Sept. 22 and run through year's-end. Those advertisers include Visa, Honda, Johnson & Johnson, Red Lobster, Procter & Gamble, Unilever, Sears, Remax, Nissan, Masterfoods USA, Sony Pictures, Universal Pictures, Toyota Motor Sales, Royal Caribbean, Subway, Verizon Wireless, Verizon Online, Sprint, Walt Disney, Century 21 and JP Morgan Chase.

A couple of weeks ago, Disney-ABC Television reached an agreement with ABC affiliates. Armed with a new ABC video player, stations could sell and insert local video Internet advertising. ABC will run three 30-second spots in each hour show, and two 30-second spots in a half-hour show.

ON: ABC’s Video Player via @jpenabickley

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