Online Media / OLA Archives - Page 2 of 5 - Joanna Peña-Bickley

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Latest in: Online Media / OLA

ON: Flipping The Funnel

Have you ever stood in a new business pitch and wanted to sneeze "bullshit" when you saw the old marketing funnel pop up? I think the most confusing explanations of the new marketing paradigm …

By Joanna Peña-Bickley

March 27, 2010

Interactive Marketing · Marketing Speak · Online Media / OLA

ON: Flipping The Funnel

Have you ever stood in a new business pitch and wanted to sneeze "bullshit" when you saw the old marketing funnel pop up? I think the most confusing explanations of the new marketing paradigm …

By Joanna Peña-Bickley

March 27, 2010

Inspire Me · New Media · Online Media / OLA · Social Media · Web 2.0

ON: Facebook’s Direct Experience

Which came first the chicken offer or the direct response ad format? For the longest time Facebook spent all of its time using ads to drive people to a web or fan page where …

By Joanna Peña-Bickley

September 1, 2009

Inspire Me · New Media · Online Media / OLA · Social Media · Uncategorized · Web 2.0

ON: Facebook’s Direct Experience

Which came first the chicken offer or the direct response ad format? For the longest time Facebook spent all of its time using ads to drive people to a web or fan page where …

By Joanna Peña-Bickley

September 1, 2009

Marketing Speak · OLA · Online Media / OLA · Social Media

ON: Diesel’s Dirty Thirty

I opened in ON:InBox and found this invite to the Diesel SFW XXX event. Even I was stunned by this one. http://embed.break.com/NTc3MjQ5Diesel SFW XXX - Watch more free videos So does it sell? Are …

By Joanna Peña-Bickley

September 26, 2008

Marketing Speak · OLA · Online Media / OLA · Social Media · Uncategorized

ON: Diesel’s Dirty Thirty

I opened in ON:InBox and found this invite to the Diesel SFW XXX event. Even I was stunned by this one. http://embed.break.com/NTc3MjQ5Diesel SFW XXX - Watch more free videos So does it sell? Are …

By Joanna Peña-Bickley

September 26, 2008

Consumer Experience · Design & UI · Experience Design · Experience Planning · Flash · Get In The Game - Gaming · Inspire Me · OLA · Online Media / OLA · Web 2.0

ON: Wario Lands YouTube Shake

Check it out at http://www.youtube.com/experiencewii

By Joanna Peña-Bickley

September 21, 2008

Online Media / OLA

ON: Tasty Diet Pop

The Dr. Pepper brand needs to increase household penetration for its Diet cola. What better way than to increase awareness around their claim that the word "Diet" does not mean sacrifice on the products …

By Joanna Peña-Bickley

March 10, 2008

OLA · Online Media / OLA

ON: The IAB’s Rich Media Measurement Guidelines

After a 30-day period of public comment and review, the Interactive Advertising Bureau (IAB) has published the Rich Media Measurement Guidelines. IAB "Rich media" ads are online ads with elements that users can interact …

By Joanna Peña-Bickley

December 23, 2007

OLA · Online Media / OLA · The Next Big Thing

ON: MTV’s Think

MTV has recruited 51 youngsters - one from every state, plus another from Washington, D.C. - to cover the 2008 election. The 08 Digital Democracy is ramping up and Viacom properties are leading the …

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December 20, 2007

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