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on: ben and jerry’s leftover characters

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 · 
May 10, 2011
 · 
1 min read

May the 14th is World Fair Trade Day and Ben and Jerry’s is encouraging consumers to donate any leftover characters in their tweets to a linked story, which will extol the virtues of Fair Trade. It’s a nice way of using Twitter to do something good and also generate positive sentiment for the brand. 

on: ben and jerry’s leftover characters via @jpenabickley
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