on: ben and jerry’s leftover characters

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Branded Content · Social Media

on: ben and jerry’s leftover characters

By Joanna Peña-Bickley

May 10, 2011

1 min read

May the 14th is World Fair Trade Day and Ben and Jerry’s is encouraging consumers to donate any leftover characters in their tweets to a linked story, which will extol the virtues of Fair Trade. It’s a nice way of using Twitter to do something good and also generate positive sentiment for the brand.