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The Guardian’s Quest For The Truth

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 · 
April 1, 2012
 · 
1 min read

This modern take on a classic fairy tale speaks volumes about where we are as a society. The story begins with the murder of the infamous Big Bad Wolf. The tale incorporates the way we take in media today. Starting with a headline in the Guardian, reports online, announcements and subsequent discussions on Twitter, and then the inevitable YouTube videos, complete with crude computer-generated reenactments and even a revelation of new evidence that shows the Wolf suffers from asthma.

I love the use of a timeless tale with a modern twist which demonstrates how we consume and interact with a good story. The best part of this story is that it positioned the The Guardian as willing partner in the quest to find the truth. 

The Guardian’s Quest For The Truth via @jpenabickley
Tagged: Big Bad Wolf · Guardian · The Guardian · Three Pigs · Twitter · Youtube
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