December 7, 2013No Comments

Age-gating improvement for alcohol brands on twitter

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, They have rolled out an improvement to the age-gating experience on Twitter.com, iOS, and Android devices. 

Here’s how it works:

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Brands like Bud LightJim BeamKnob Creek,Heineken, and Bacardi, have integrated the tool into their overall Twitter ad strategy. For example, Bud Light is using age-screened Promoted Accounts to reach people who are 21 and older and interested in the NFL during their#whatsyoursuperstition campaign, while Knob Creek is using it to launch their small batch bourbon brand on Twitter.

To set up this new form of age-gating, clients with account support can contact their teams directly; or thier agencies can set up the self-serve accounts by clicking here.

 

[Via @tarunkj]

Age-gating improvement for alcohol brands on twitter via @jpenabickley

November 20, 2012No Comments

Can Pinterest drive your online sales?

Pinterest is still the world’s fourth largest driver of web traffic, standing above Yahoo, Bing and even Twitter. But how often do those visits mean sales? The jury is still out on that question, but eCommerce company Shopify says that Pinterest users are 10% more likely to make a purchase.

On the other hand, Zappos discovered that Pinterest users spent less than visitors coming from Facebook or Twitter, even though they shared more from the site.

Just in time for the year’s biggest buying season, Pinterest has launched ‘secret boards’ as new method for people to privately pin holiday gift ideas. Right now users are limited to just three private boards at the moment.

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Will this holiday season push Pinterest to the forefront of eCommerce?

Can Pinterest drive your online sales? via @jpenabickley

October 22, 20124 Comments

Are Romney “Obama” Facebook & Twitter Ads Dirty Tactics Or Smart Politics?

The Romney campaign has been buying Facebook and Twitter social advertising, designed to divert clicks from users who search for “Obama.”

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Some brands take offense to competitors buying ads on their name keywords and consider it squatting.  What do we expect from our presidential candidates?  The  Facebook “Obama” search ads are well executed. Even start to type “Barack” and the sponsored listing appears. A click leads to the official Romney Facebook page.

Romney-twitterBuying ads for competitors’ brand search keywords is nothing new to online marketers. Would you consider this smart politics or dirty tactics?

 

 

Are Romney “Obama” Facebook & Twitter Ads Dirty Tactics Or Smart Politics? via @jpenabickley

April 1, 2012No Comments

The Guardian’s Quest For The Truth

This modern take on a classic fairy tale speaks volumes about where we are as a society. The story begins with the murder of the infamous Big Bad Wolf. The tale incorporates the way we take in media today. Starting with a headline in the Guardian, reports online, announcements and subsequent discussions on Twitter, and then the inevitable YouTube videos, complete with crude computer-generated reenactments and even a revelation of new evidence that shows the Wolf suffers from asthma.

I love the use of a timeless tale with a modern twist which demonstrates how we consume and interact with a good story. The best part of this story is that it positioned the The Guardian as willing partner in the quest to find the truth. 

The Guardian’s Quest For The Truth via @jpenabickley

February 21, 2012No Comments

twingz

 

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twingz lets you communicate with your things like Twitter does for people. Tweet to things and about things with twingz. Get in on the Alpha at http://www.twingz.com/

twingz via @jpenabickley

February 19, 2012No Comments

MomentFeed assesses consumers for real-time targeting

 

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The new geo-social targeting applications for marketers such as MomentFeed analyze Twitter feeds and Foursquare check-ins to determine the consumer's purchasing profile on the fly. Using those metrics, brands could send coupons or other incentives to consumers based on their likelihood of buying, analysts say.

Visit their site at http://momentfeed.com/

MomentFeed assesses consumers for real-time targeting via @jpenabickley

July 27, 20114 Comments

on: google+’s growing audience

20 Million and growing and it's only been a month.  This is a meteoric rise for Google+ [G+] when you compare it to their past social endevours or Facebook and Twitter’s early growth as illustrated by the graph below [via ]:

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It’s only fair to consider and note that Facebook and Twitter were startups when they launched – conversely, Google is a global company with an enormous user base. [ we already use google for search and email ]

Now that G+ has its iPhone app now live, the option to bring in address books from other services seems like an easy way for G+ to expand past the early adopters.  That feature combined with the ‘celebrity acquisition plan’ designed to entice global influencers in music and movies will continue to lead to more users.

As it's audience grows businesses, marketers in particular, want to know how use Google+. G+ has continued to push out updates about their plans for businesses within the service. They have ended up back-tracking on their offer to let brands test the service, but to be fair to them, they’ve been completely transparent, with regular updates about what’s going on.

In spite of a few hiccups, this is monumental growth from a service only a month old.

I think real sign of success is when you are able to inspire champions to publish independent videos touting the quality of the service.  That is something we should all applaud. [thanks tom anderson for sharing this on g+]

For those new to G+, there are a number of hacks to get started.  People are creating videos by the hudreds on how to use the platform.  My favorite recent use is the Hangout feature.  I think this feature could be used in some fun ways by brands.  What's your fav. part of G+?

Champion Videos:

on: google+’s growing audience via @jpenabickley

March 21, 2011No Comments

on: twitter’s fifth b-day

Five years ago today Jack Dorsey sent the first ever tweet. Little did he know that five years later users from across the globe, and some in outer space, would churn out a billion tweets just seven days.

To mark the fifth anniversary Twitter has made their incredible figures public:

  • One year ago, an average of 50,000,000 tweets were sent a day. At present, that figure rests somewhere around 140,000,000
  • 572,000 new accounts were created on the 12th of March 2011
  • On March 11th 2011, 177 million tweets were sent in one day

Can you remember what your first tweet was?

on: twitter’s fifth b-day via @jpenabickley

February 22, 2011No Comments

on: the paper tweet

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Do you work in an office environment where many of your co-workers still haven’t grasped the concept of Twitter? These Paper Tweet Pads might be the easiest way to communicate with them, while slowly drilling the site’s purpose into their head—one condescending page at a time.

[via Knock Knock]

 

on: the paper tweet via @jpenabickley
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