Is Pinterest Right for Your Brand?

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Is Pinterest Right for Your Brand?

By Joanna Peña-Bickley

February 20, 2012

2 min read

The last 6 months have been huge for Pinterest. Every client I talk to has asked to get in on the Beta.

Their growth has inspired over 100 brands to begin pinning. So is it right for your brand?

Retailers & Brands looking for Woman: Yes

Brands that are really blowing up on Pinterest are retailers. Right now, Etsy dominates - a natural choice considering how visually focused they have always been. Sucessful eCommerce has always been a visual experience. Now retailers have an opportunity to have their wares pinned all over the internet in non-ad form.

Select Retailers on Pintrest:

All other marketers: Maybe

In social media, there are a lot of bandwagons to jump on right now. Smart brands don't want to invest time and resources into social media that is just a flash in the pan or too niche for their customer base. It must be able to show an ROI. Yes, Pinterest is driving lots of traffic and very popular with woman. But unless Pinterest provides a real solution to a problem that already exists, hold back.

A Key Takeaway: Pinterest, like other social media, is a utiltiy with lots of eyeballs that might help your brand. However, it might not. Keep your goals and KPIs close.

Other opinions & sources

Tagged: Etsy · Michael's Stores · Pinterest · West Elm

Comments

AllenCarlos

January 10, 2013 at 12:45 am

Otherwise, you may have to hang on per weeks time or two before the website is able to deliver you an encourage.

Corey

July 23, 2012 at 2:06 am

If you are interested in using Pinterest for small business promotions, start by requesting an invitation to get into the site. If you know someone else who already has an account, then they may have an invite that they can pass onto you. Otherwise, you may have to wait a week or two before the site is able to send you an invite. The sooner you get that request in, the faster you are likely to get signed on and started. Pinterest is also effective as branding and promoting tools.