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November 20, 2012No Comments

Can Pinterest drive your online sales?

Pinterest is still the world’s fourth largest driver of web traffic, standing above Yahoo, Bing and even Twitter. But how often do those visits mean sales? The jury is still out on that question, but eCommerce company Shopify says that Pinterest users are 10% more likely to make a purchase.

On the other hand, Zappos discovered that Pinterest users spent less than visitors coming from Facebook or Twitter, even though they shared more from the site.

Just in time for the year’s biggest buying season, Pinterest has launched ‘secret boards’ as new method for people to privately pin holiday gift ideas. Right now users are limited to just three private boards at the moment.

2012110801

Will this holiday season push Pinterest to the forefront of eCommerce?

Can Pinterest drive your online sales? via @jpenabickley

April 17, 20121 Comment

Brilliant! Holler Sydney Betas Pinterest As An Agency Platform

Holler Sydney decided to put their main agency site on Pinterest. 

Screen Shot 2012-04-17 at 10.03.51 AM

View their clients, peer around the office, and see some of their work – as this site within a site gives keeps you solely browsing on Pinterest. 

 

Check it our at http://pinterest.com/weareholler/

Brilliant! Holler Sydney Betas Pinterest As An Agency Platform via @jpenabickley

February 20, 20122 Comments

Is Pinterest Right for Your Brand?

The last 6 months have been huge for Pinterest. Every client I talk to has asked to get in on the Beta.  

Screen Shot 2012-02-20 at 2.58.15 PM

Their growth has inspired over 100 brands to begin pinning. So is it right for your brand? 

Retailers & Brands looking for Woman: Yes

Brands that are really blowing up on Pinterest are retailers. Right now, Etsy dominates - a natural choice considering how visually focused they have always been. Sucessful eCommerce has always been a visual experience. Now retailers have an opportunity to have their wares pinned all over the internet in non-ad form.

Select Retailers on Pintrest:


All other marketers: Maybe

In social media, there are a lot of bandwagons to jump on right now. Smart brands don't want to invest time and resources into social media that is just a flash in the pan or too niche for their customer base.  It must be able to show an ROI. Yes, Pinterest is driving lots of traffic and very popular with woman. But unless Pinterest provides a real solution to a problem that already exists, hold back.

A Key Takeaway: Pinterest, like other social media, is a utiltiy with lots of eyeballs that might help your brand. However, it might not. Keep your goals and KPIs close.

Other opinions & sources

Is Pinterest Right for Your Brand? via @jpenabickley

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