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Latest in: advertising
Web 2.0

ON: 2007 Web Trends Map

The IA Trend Map shows all the big players, the current Internet trends and how they’re connected. It’s totally unscientific and almost useless, but definitely fun to look at.
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By Joanna Peña-Bickley
 · 
January 11, 2007
Digital Video

ON: The Truth About Media

This week I sat in a meeting where I wanted to laugh as loud as I did when I saw this!
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By Joanna Peña-Bickley
 · 
January 6, 2007
Digital Video

ON: The Truth About Media

This week I sat in a meeting where I wanted to laugh as loud as I did when I saw this!
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By Joanna Peña-Bickley
 · 
January 6, 2007
Consumer Experience

ON: Our 2007 Mission

As the New Year rushes in fraught with opportunity for the interactive and digital marketing lets resolve to develop experiences that build our brands. Here are ten experience commandments to live by: From Consumers …
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By Joanna Peña-Bickley
 · 
December 22, 2006
Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake.  On the Web, the competition for most popular …
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By Joanna Peña-Bickley
 · 
December 19, 2006
Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake.  On the Web, the competition for most popular …
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By Joanna Peña-Bickley
 · 
December 19, 2006
Conversations

ON: Contest Invites Women to Submit 30-second Spots for New Cream Oil Body Wash

Unilever's Dove is joining the growing ranks of brands enlisting consumers to do the work their ad agencies once did. It's asking "real women" to create TV ads to run during the Academy Awards …
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By Joanna Peña-Bickley
 · 
December 17, 2006
Viral

ON: Seven Campaigns To Watch

Ogilvy in New York have racked up 200,000 YouTube visits with a series of virals for Foster’s beer, shot in shaky camcorder style and directing viewers to a bespoke site, http://www.crackopenafriendly.com. A nicely integrated …
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By Joanna Peña-Bickley
 · 
December 10, 2006
Creativity

ON: Clever Advertising

Denver-based Sukle Advertising + Design created a great advertising campaign for water conservation in Denver. They illustrate their tagline “Use Only What You Need.” very cleverly by using only a portion of the advertising …
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By Joanna Peña-Bickley
 · 
November 30, 2006
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
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