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Latest in: advertising
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
Experience Planning

ON: 2007 Planning Season

The 2007 account planning season is moving ahead full steam.  Large sums of budget are moving towards online or digital media and advertising next year.  While the brainstorms are getting underway I thought I …
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By Joanna Peña-Bickley
 · 
November 15, 2006
Online Media / OLA

ON: Brand Safety & Media Buys

Have you ever created an Ad, placed your buys and then watched the numbers grow as your audience grew?  I have.  I have also witnessed brands place a buy with their agency who in …
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By Joanna Peña-Bickley
 · 
November 1, 2006
Industry Talk

ON:Sitting around the Campfire

Last week I had the opportunity to visit Steve Wax and folks at Campfire Media. They subscribed and practice the same “story-telling” methodology of viral marketing, I noted in an earlier post about convergence …
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By Joanna Peña-Bickley
 · 
October 25, 2006
Design & UI

ON: Walmart.com’s Facelife

Overall, Walmart.com’s redesign is a great improvement over their old site.  It brings them on par with Target.  However, I’m really surprised that Walmart didn’t implement some form of faceted/guided navigation (e.g. Endeca).  Perhaps …
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By Joanna Peña-Bickley
 · 
October 25, 2006
Uncategorized

Is Your Brand Safe?

Are you pro or against working with ad networks?Why? If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …
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By Joanna Peña-Bickley
 · 
October 18, 2006
Marketing Speak

ON: Online Video Ad Measurement

As I sit with my interactive peers this week at OMMA and the Wild Fire seminars, I realize that there are many new young and inexperienced entrants into our digital universe who are clouding …
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By Joanna Peña-Bickley
 · 
September 25, 2006
Digital Video

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture

Reading my copy of the NY Times I ran across something that seems like an interesting video model and speaks to a smart Web 2.0. 1.21 model. http://us.i1.yimg.com/cosmos.bcst.yahoo.com/player/media/swf/FLVVideoSolo.swf Yahoo said yesterday that it was …
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By Joanna Peña-Bickley
 · 
September 21, 2006
Digital Video

ON: Al Gore’s Current TV Joins With Yahoo for a Video Venture

Reading my copy of the NY Times I ran across something that seems like an interesting video model and speaks to a smart Web 2.0. 1.21 model. http://us.i1.yimg.com/cosmos.bcst.yahoo.com/player/media/swf/FLVVideoSolo.swf Yahoo said yesterday that it was …
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By Joanna Peña-Bickley
 · 
September 21, 2006
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