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Written by: Joanna Peña-Bickley
Branded Content · Consumer Experience

The Shops at Target

Target recenlty revealed its new micro-niche retail strategy. Like many retailers they are picking up edgy trendsmart shops from Miami to SF—and plugging these mini boxes inside the larger Target retail box. This concept is not a new …
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By Joanna Peña-Bickley
 · 
April 30, 2012
Branded Content · Changing The Game · Game Changers · The Next Big Thing

Coke’s new comprehensive “liquid” marketing strategy

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here …
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By Joanna Peña-Bickley
 · 
April 23, 2012
AlwaysInBeta · Industry Talk · Social Media

Brilliant! Holler Sydney Betas Pinterest As An Agency Platform

Holler Sydney decided to put their main agency site on Pinterest.  View their clients, peer around the office, and see some of their work – as this site within a site gives keeps you solely browsing …
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By Joanna Peña-Bickley
 · 
April 17, 2012
Advertising · Branded Content · The Next Big Thing

Burberry Eyewear Collection Music Videos

Burberry has approached traditional advertising with a great new entertaining spin to introduce its Summer 2012 Eyewear Collection. The fashion brand has teamed up with a selection of emerging British musicians, who have all …
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By Joanna Peña-Bickley
 · 
April 17, 2012
ON: · Uncategorized

ON: The Moon

Highlights: • Over 3 million unique site visits during the first 3 weeks • Configured Support for 1 Million Concurrent Audio Streams • Site featured on almost every major news network including CNN’s giant …
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By Joanna Peña-Bickley
 · 
April 14, 2012
Design & UI · Experience Design · Social Media

Designing The 2012 Election

Calling all FIT, Parsons and SVA students: here's the latest way to get involved in President Obama's 2012 campaign.  Runway to Win, fashion designers' effort for Obama's reelection campaign, is holding a Design Challenge in which …
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By Joanna Peña-Bickley
 · 
April 6, 2012
Viral

Texts From Hillary Clinton

This photo of Secretary of State, Hillary Clinton, sporting sunglasses on C17 plane texting is the latest meme to sweep the internet.  HRC, the badass, has her very own dedicated Tumblr, Texts from Hillary.  The Tumblr …
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By Joanna Peña-Bickley
 · 
April 5, 2012
Advertising · Creativity · Media · Viral

The Guardian’s Quest For The Truth

This modern take on a classic fairy tale speaks volumes about where we are as a society. The story begins with the murder of the infamous Big Bad Wolf. The tale incorporates the way we take in …
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By Joanna Peña-Bickley
 · 
April 1, 2012
Industry Talk · Interactive Marketing · New York · Outings · Technology

Help us #MakeTheStage at @InternetWeek

I love spring!  Not just because it symbolizes a re-birth each year, but because it's a run up to the best internet & mobile shows. First up, Internet Week which runs from May 14 to …
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By Joanna Peña-Bickley
 · 
April 1, 2012
CRM · Game Changers · Industry Talk · The Soap Box

Writing Your Next Symphony

"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindon Over the last few days, I have sat in a number …
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By Joanna Peña-Bickley
 · 
March 28, 2012
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