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Written by: Joanna Peña-Bickley
Conversations · Industry Talk · The Soap Box

Act With Conviction

The notion of taking action without conviction defies the conventional wisdom to think before you act.  The truth is, creativity isn't about wild talent as much is it is about getting things done.  To …
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By Joanna Peña-Bickley
 · 
March 25, 2012
Industry Talk · New York · The Soap Box

The Road Not Taken

Two roads diverged in a wood, and I,I took the one less traveled by,And that has made all the difference. Robert Frost's The Road Not Taken was the inpiration behind my Making Ideas Work session. …
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By Joanna Peña-Bickley
 · 
March 20, 2012
AlwaysInBeta · Apps · Web 2.0

Beatswitch

Calling all artists, booking agents and promoters!  Beatswitch enables to manage all of your bookings & events in one place.  Just got in on this Beta and i am loving the minimalist design and functionlaity. …
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By Joanna Peña-Bickley
 · 
March 4, 2012
Creativity · CRM · Fab Experiences · Social Media

Eurostar Live

The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public …
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By Joanna Peña-Bickley
 · 
February 26, 2012
AlwaysInBeta · Apps · Mobile

StockTouch

The stock market is now officially demistified because of StockTouch.  Using color heatmaps, which are dynamic graphics that illustrate stock price movements, Visible Market's StockTouch for iPad nails making these maps both more useful, and simple …
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By Joanna Peña-Bickley
 · 
February 23, 2012
AlwaysInBeta · Apps · Mobile

A Seat With A View

Seat With A View is enhancing the travel experience by mapping the best viewpoints and connecting users with an interactive community of mobile travel photographers. Sign up for their beta at http://signup.seatwithaview.co/
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By Joanna Peña-Bickley
 · 
February 22, 2012
Apps · Mobile

twingz

    twingz lets you communicate with your things like Twitter does for people. Tweet to things and about things with twingz. Get in on the Alpha at http://www.twingz.com/
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By Joanna Peña-Bickley
 · 
February 21, 2012
AlwaysInBeta · CRM · Social Media

Is Pinterest Right for Your Brand?

The last 6 months have been huge for Pinterest. Every client I talk to has asked to get in on the Beta.   Their growth has inspired over 100 brands to begin pinning. So …
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By Joanna Peña-Bickley
 · 
February 20, 2012
CRM · Location-Based Services · Technology

MomentFeed assesses consumers for real-time targeting

    The new geo-social targeting applications for marketers such as MomentFeed analyze Twitter feeds and Foursquare check-ins to determine the consumer's purchasing profile on the fly. Using those metrics, brands could send coupons …
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By Joanna Peña-Bickley
 · 
February 19, 2012
Creativity · Design

We Are Music

Here is a comprehensive overview of the 2012 Grammys effort. Work by: TBWA\CHIAT\DAY, Los Angeles
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By Joanna Peña-Bickley
 · 
February 17, 2012
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