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Written by: Joanna Peña-Bickley
Advertising · Social Media

KFC’s #UniteThisXmas

Kentucky Fried Chicken has been running the TV ad below in the build up to Christmas. They’ve now released a second version with the winner selected through a Twitter competition. Dubbed #UniteThisXmas, fans were …
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By Joanna Peña-Bickley
 · 
December 19, 2013
Branding · Marketing Speak

Building A Brand For The Next Generation of Start Ups

One of the more rewarding experiences I recently had was sharing my brand building methodology with a group of woman leading the next generation of start ups at the Woman's Defense League.   Q: …
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By Joanna Peña-Bickley
 · 
December 16, 2013
Apps · New York · Social Media · Social Software · Technology

Instagram’s Mystery Press Event: Instagram Direct

Instagram is holding a mystery press event. In advance of the the event, the company sent out physical Instagram images printed on canvas. Instagram co-founder and CEO Kevin Systrom will be in attendance, which means the announcement should be …
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By Joanna Peña-Bickley
 · 
December 12, 2013
Advertising · Social Media

Age-gating improvement for alcohol brands on twitter

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, They have rolled out an improvement to the age-gating experience on Twitter.com, iOS, …
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By Joanna Peña-Bickley
 · 
December 7, 2013
Creativity · Digital Video · Social Media

Target’s Smart Use of Vine

Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. After …
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By Joanna Peña-Bickley
 · 
December 6, 2013
Branded Content · Creativity · Viral

Barneys: The Making of a New York Holiday

There is nothing more magical than watching the holidays come to life up and down 5th and Madison Avenues. Barneys has turned their art form into a bit of magical content. The Making of …
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By Joanna Peña-Bickley
 · 
December 3, 2013
Featured Image
Creativity · Social Media

Budweiser’s Twitter-powered knitting machine

Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot. The knitbot is fitted with a chip that responds to mentions of #jumpers4des. The more mentions - the more jumpers. Once Knitbot’s …
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By Joanna Peña-Bickley
 · 
December 2, 2013
Featured Image
Creativity · Design

Swissed

Swissted is an ongoing project by graphic designer mike joyce. Drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage …
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By Joanna Peña-Bickley
 · 
November 28, 2013
Advertising · Creativity

British Airways – #LookUp Billboard

Who has not every just been mezomorzed by a flight path? This digital billboard taps into that wonder of flight.
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By Joanna Peña-Bickley
 · 
November 28, 2013
Advertising · Creativity · Digital Video · Something I Found

Foot Locker’s Week Of Greatness

Foot Locker just created one of the greatest sports commercials of all time. The “Week of Greatness” campaign featuring several athletes and other sports icons, is one of the best sports retailer spots I …
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By Joanna Peña-Bickley
 · 
November 27, 2013
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