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Written by: Joanna Peña-Bickley
Advertising · Creativity

M&S “Ultimate Sandwiches”

These Yummy Ads are a lovely approach to an all-type campaign. This is so much better than another instagram photo of their food - it is cleverly disruptive.      
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By Joanna Peña-Bickley
 · 
November 27, 2013
AlwaysInBeta · Apps · Mobile · Strategy

Hybrid vs. Native

“Should I go Hybrid or Native?” It’s a question that’s being asked more and more frequently by both experienced and inexperienced mobile developers. What’s decided will have a significant effect on your budgets, capabilities, …
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By Joanna Peña-Bickley
 · 
November 26, 2013
AlwaysInBeta · Apps · Mobile

Wonder

Wonder is what SAT prep should look like. Studying for the SAT is normally just plain boring. Wonder changes that. It makes SAT prep effortless and enjoyable using game-based learning, addictive mechanics, and cutting edge …
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By Joanna Peña-Bickley
 · 
November 25, 2013
Branded Content · Creativity · Social Media

Coca-Cola Lets You Create Your Own Ugly Christmas Sweater

Let the festivus begin! Coca-Cola has unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. The ‘Coke Zero Ugly Sweater Generator’ lets users mix …
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By Joanna Peña-Bickley
 · 
November 24, 2013
Culture · Design & UI · Digital Video · Fab Experiences · New Media

24 Hours of Happy

This week there has been a frenzy of music video innovation.  From Bob Dylan's Like a Rolling Stone Interactive video to Pharrell Williams, 24 Hours of Happy its we are seeing a music video comeback …
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By Joanna Peña-Bickley
 · 
November 23, 2013
Advertising · Branded Content · Viral

Fruit of the Loom®: Making Lucky Looms Stunt

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By Joanna Peña-Bickley
 · 
November 20, 2013
AlwaysInBeta · Apps · Brand Troubles · Design · Design & UI · Technology · Web 2.0

Re-imagining the Affordable Care Acts’s Insurance Exchange

Right as the U.S. government shut down on Oct. 1, the new national health-care exchange went live at healthcare.gov. The digital platform was intended to faciliate 48 million people who want to buy health …
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By Joanna Peña-Bickley
 · 
October 29, 2013
Featured Image
3% · Industry Talk

#ChangeTheRatio

More than 80% of all purchases are made by women. Yet most women say they don’t like the way they’re marketed to. Is it a coincidence that only 3% of all ad agency creatives …
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By Joanna Peña-Bickley
 · 
October 15, 2013
Viral · Web World

ON: Voyeur

We all have partners.  For those agencies who were not born digital - they have created partnerships with small digital shops who have specialization in different areas of digital. when What did BBDO really …
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By Joanna Peña-Bickley
 · 
April 14, 2013
Digital Video · ON: · Web 2.0

ON: Joost – Its Here

The much awaited release of Joost if out! I was introduced to Joost with an invite several months ago (nope i do not have any left).  Once I began path to discovery - I …
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By Joanna Peña-Bickley
 · 
April 14, 2013
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