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Written by: Joanna Peña-Bickley
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3% · Industry Talk

#ChangeTheRatio

More than 80% of all purchases are made by women. Yet most women say they don’t like the way they’re marketed to. Is it a coincidence that only 3% of all ad agency creatives …
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By Joanna Peña-Bickley
 · 
October 15, 2013
Viral · Web World

ON: Voyeur

We all have partners.  For those agencies who were not born digital - they have created partnerships with small digital shops who have specialization in different areas of digital. when What did BBDO really …
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By Joanna Peña-Bickley
 · 
April 14, 2013
Digital Video · ON: · Web 2.0

ON: Joost – Its Here

The much awaited release of Joost if out! I was introduced to Joost with an invite several months ago (nope i do not have any left).  Once I began path to discovery - I …
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By Joanna Peña-Bickley
 · 
April 14, 2013
Uncategorized

ON: Voyeur

We all have partners.  For those agencies who were not born digital - they have created partnerships with small digital shops who have specialization in different areas of digital. when What did BBDO really …
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By Joanna Peña-Bickley
 · 
April 14, 2013
Being A n@tch · Industry Talk · iwunder

ON: Launching The New Nokia Nuron.

From bought to earned to owned media we have used every digital space available to us to launch the Nokia Nuron.  One of this phone's coolest features is Ovi Maps' ability to share your …
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By Joanna Peña-Bickley
 · 
April 14, 2013
Uncategorized

The Big Data Movement

As we tap, click, call, share, swipe and purchase products and services, our actions are generating record-breaking amounts of data. Now that everything is measurable, everything is measured. We create 2.5 quintillion bytes of data — …
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By Joanna Peña-Bickley
 · 
February 27, 2013
Social Media · Something I Found

BodyForm

This is still one of my fav. social media moments of the year. On October 8th Richard Neill sent this Facebook post to Bodyform. Here is the Response Video from BodyForm's CEO It was …
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By Joanna Peña-Bickley
 · 
December 26, 2012
Social Media · Viral

The 1st Social Calendar By Lavazza

The Italian coffee brand Lavazza, who has made a name for themselves creating traditional calendars for twenty years, has taken the leap in to social media with  “Opera Viva”.  Opera Viva is the first Social …
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By Joanna Peña-Bickley
 · 
December 26, 2012
Digital Video · Social Media · Technology · Viral

YouTube Rewind 2012

YouTube has released the top trending videos worldwide in 2012. The page is complimented with a mashup video produced to feature the YouTube  stars of the last year. Check it out at: http://www.youtube.com/user/theyearinreview
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By Joanna Peña-Bickley
 · 
December 24, 2012
Social Media · Technology

Facebook Year in Review 2012

Facebook has released their review of 2012 - Facebook Stories focuses on the most important trends of the past year. Check it out at http://www.facebookstories.com/2012
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By Joanna Peña-Bickley
 · 
December 23, 2012
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