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April 14, 2013No Comments

ON: Launching The New Nokia Nuron.

From bought to earned to owned media we have used every digital space available to us to launch the Nokia Nuron.  One of this phone's coolest features is Ovi Maps' ability to share your location with your peers. That application inspired the creative to ask consumers to tell us Where are you right now???  Click on the "Share" button and share A Good Thing near you.  [http://assets.hyfn.s3.amazonaws.com/nuron/nuron_widget.swf]

This widget is a demo of how fun it is to share and discover "A Good Thing" with your New Nokia Nuron. The feed above is a live and is a repository for all people posting from Rich media, Facebook and other instances of this widget.

We are using the newest in social technology.  Gigya's Socialize platform was used to allow people to update their status right in the interface of this widget.  

ON: Launching The New Nokia Nuron. via @jpenabickley

December 12, 2010No Comments

on: substance

For the last four years I have written this blog as a labor of love.  During this time I have had the pleasure of working with and meeting a number of storytellers, writers, artists, film makers, coders, song writers, engineers, activists, publicists, architects and geeks who have wanted to play an part in the content.

Those requests have inspired me to help lead a new effort. This effort began with forming a consortium of creators and curators who will bring brands closer to people, and people closer to each other.

So what will change here on ON:Digital+Marketing?
Instead of just my POV - a group will curate the web, mobile and gaming space to post what we think is subsrtance worth spreading.  we hope that it delivers daily inspriation. All of the topics I have covered in the past - will continue.  but there will be a number of new ones focusing on the art of creating substance.

on: substance via @jpenabickley

June 24, 2010No Comments

on: cannes week

as many of you know i attended cannes ad fest and represented nyc creative at the wunderman annual creative directors meeting.  it was a week of learning, meeting new people, running into a few of the old and getting inspired to do fantastic work in the coming year.  here are a few of my snaps.

http://www.flickr.com/apps/slideshow/show.swf?v=71649

on: cannes week via @jpenabickley

June 18, 2010No Comments

on: the road to cannes

IMG_0161

Over the next week I will be attending the Wunderman Global Creative Directors Meeting at this years Cannes Lions International Advertising Festival! If you will be there tweet with me #wmanGCDM! 

Here are a few hastags to follow#CannesLions, #wmanGCDM! #wman, #cannesbaby #jpbCannes

I will be video blogging from the meetings, beaches and night clubs.  catch it all here.

on: the road to cannes via @jpenabickley

June 18, 2010No Comments

on: the road to cannes

IMG_0161

Over the next week I will be attending the Wunderman Global Creative Directors Meeting at this years Cannes Lions International Advertising Festival! If you will be there tweet with me #wmanGCDM! 

Here are a few hastags to follow#CannesLions, #wmanGCDM! #wman, #cannesbaby #jpbCannes

I will be video blogging from the meetings, beaches and night clubs.  catch it all here.

on: the road to cannes via @jpenabickley

June 18, 2010No Comments

on: taking back my lunch

Did you know that the average American worker takes 20 mins or less for lunch? When I heard that stat from Allison Hemming @thehiredguns I said "OMG that's me!"  Is this you too? Did you eat while working at your desk yesterday?

Most days, I do not leave the office to eat my lunch.  I usually sit at my desk, eat, work and answer emails.  When the weather changed in the spring, I took my first trip down the street to Bryan Park.  While sitting on the grass with lunch, I realized that I was loosing sight of how important it was to remove myself from my desk to find an hour of calm and inspiration. 

Help me stop the madness! Join in on a growing movement to Take Back Your Lunch. The Take Back Your Lunch movement is a simple idea about reclaiming something that's rightfully yours... LUNCH.  

Every Wednesday this summer, starting June 23rd at noon, in Manhattan's Bryant Park and in public parks nationwide, workers across America will be taking a collective lunch break. 

Rip yourself from those arduous emails and join me on June 29th for an hour of people watching and conversation in the park. Don't forget to bring a friend and a lunch.

To get more information about the Take Back Your Lunch movement  Check this link out http://t.co/6TXHiGP or search this hashtag #tbyl on Twitter.

on: taking back my lunch via @jpenabickley

February 15, 2010No Comments

ON: Your Creative Process

Do our clients pay for our process? Or do they pay for the best creative output for their brands?  I would be the first to say clients don't care how its made as long as what you make works for their brands.  They typically have hired us to build their brand and sell more products.  So do your self a favor in your next pitch or client meeting - get rid of that process slide! You know which one I am talking about.  The one with a 4 linear arrows - or my personal favorite is the circular arrows. It only serves to undermine all the hard work that goes into creativity.

The manner of an artist is essentially individual; The method of an artist is absolutely universal.  The first is personality which no one should copy; The second is perfection, which all should aim at. - Oscar Wilde

"Creative Process" is a bit of an oxymoron - like jumbo shrimp or black
light.  It's like Jackson Pollock splattering by numbers.  However an oxymoron, it's not.  "Process" is the logical part of creativity.  For all Pollock's random gesturing he had a process. He worked on white canvass with four square corners.  He picked particular brushes and colors.  And most of all, though his splatters seem random when taken individually, together, his works coalesce into a definitive pattern and style.

Your creative process is your secret sauce, trump card and trade secret all rolled into one.  Teach your team how to care for it; you'll need help raising it.  But that's it.  Don't reveal your creative process to outsiders, especially clients.  If the method works, they'll see the results soon enough in their bottom line and in yours.

Don't sell the process, build the brand with your creativity.

ON: Your Creative Process via @jpenabickley

February 15, 2010No Comments

ON: Your Creative Process

Do our clients pay for our process? Or do they pay for the best creative output for their brands?  I would be the first to say clients don't care how its made as long as what you make works for their brands.  They typically have hired us to build their brand and sell more products.  So do your self a favor in your next pitch or client meeting - get rid of that process slide! You know which one I am talking about.  The one with a 4 linear arrows - or my personal favorite is the circular arrows. It only serves to undermine all the hard work that goes into creativity.

The manner of an artist is essentially individual; The method of an artist is absolutely universal.  The first is personality which no one should copy; The second is perfection, which all should aim at. - Oscar Wilde

"Creative Process" is a bit of an oxymoron - like jumbo shrimp or black
light.  It's like Jackson Pollock splattering by numbers.  However an oxymoron, it's not.  "Process" is the logical part of creativity.  For all Pollock's random gesturing he had a process. He worked on white canvass with four square corners.  He picked particular brushes and colors.  And most of all, though his splatters seem random when taken individually, together, his works coalesce into a definitive pattern and style.

Your creative process is your secret sauce, trump card and trade secret all rolled into one.  Teach your team how to care for it; you'll need help raising it.  But that's it.  Don't reveal your creative process to outsiders, especially clients.  If the method works, they'll see the results soon enough in their bottom line and in yours.

Don't sell the process, build the brand with your creativity.

ON: Your Creative Process via @jpenabickley

February 15, 2010No Comments

ON: Your Creative Process

Do our clients pay for our process? Or do they pay for the best creative output for their brands?  I would be the first to say clients don't care how its made as long as what you make works for their brands.  They typically have hired us to build their brand and sell more products.  So do your self a favor in your next pitch or client meeting - get rid of that process slide! You know which one I am talking about.  The one with a 4 linear arrows - or my personal favorite is the circular arrows. It only serves to undermine all the hard work that goes into creativity.

The manner of an artist is essentially individual; The method of an artist is absolutely universal.  The first is personality which no one should copy; The second is perfection, which all should aim at. - Oscar Wilde

"Creative Process" is a bit of an oxymoron - like jumbo shrimp or black
light.  It's like Jackson Pollock splattering by numbers.  However an oxymoron, it's not.  "Process" is the logical part of creativity.  For all Pollock's random gesturing he had a process. He worked on white canvass with four square corners.  He picked particular brushes and colors.  And most of all, though his splatters seem random when taken individually, together, his works coalesce into a definitive pattern and style.

Your creative process is your secret sauce, trump card and trade secret all rolled into one.  Teach your team how to care for it; you'll need help raising it.  But that's it.  Don't reveal your creative process to outsiders, especially clients.  If the method works, they'll see the results soon enough in their bottom line and in yours.

Don't sell the process, build the brand with your creativity.

ON: Your Creative Process via @jpenabickley

September 7, 2009No Comments

ON: Blogging The Now

I recently heard a wise man say something absurd.  "Blogging is dead!"  

WRONG!

We are the new media - and blogging allows us to do it now.

Blogging has just evolved. The vast majority of bloggers are thought leaders who have pushed the medium forward.  These influencers have moved the bar and migrated to smarter platforms that allow the broadcast of their thought leadership. 

One of new my favorites social/blogging apps happens to be posterous.com.  Easy, connected and portable.  Here is a fantastic video that highlights why real bloggers have migrated and adopted this new service.

Visit the ñ stream at http://joannapenabickley.posterous.com/


ON: Blogging The Now via @jpenabickley

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Joanna is a known as a headline speaker and keynote at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 
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Artificial intelligence (Ai)  is the tool of the modern magician. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard — seem remarkably easy.

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