Marketing Speak Archives - Page 7 of 8 - Joanna Peña-Bickley

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Latest in: Marketing Speak

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat. Emerging or new media is now referred to …

By Joanna Peña-Bickley

August 14, 2007

Consumer Experience · Experience Planning · Marketing Speak · Uncategorized

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat. Emerging or new media is now referred to …

By Joanna Peña-Bickley

August 14, 2007

Dork Culture · Fab Experiences · Flash · Industry Talk · Interactive Marketing · Marketing Speak · New York · OLA · Online Media / OLA

ON: EyeWonder + Adobe = The Future of Rich Media

Joanna + Jay = TracyLocke Digital Originally uploaded by joannapenabickley It was a night of learning, seeing my digital comrades and finding the power in CS3, Flex and AdWonder 9.0. It was …

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Design & UI · Interactive Marketing · Marketing Speak

ON: Being an Interactive Creative Director means you are a Design Strategist

If you are a Creative Director who grew up digital and have now found yourself in a traditional or old school agency with Creative Directors who have little or no interactive / digital experience...I …

By Joanna Peña-Bickley

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Marketing Speak · Uncategorized

ON: Seth’s Post “A marketer’s obligation to sell it like it is”

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By Joanna Peña-Bickley

June 20, 2007

Marketing Speak

ON: Seth’s Post “A marketer’s obligation to sell it like it is”

By Joanna Peña-Bickley

June 20, 2007

Interactive Marketing · Marketing Speak · New Media · The Next Big Thing · The Soap Box · User Studies · Web 2.0

ON: Microsoft’s The Break-Up + Consumer Conversations

Consumer conversations... Microsoft seems to think they get it. I must say I was surprised and delighted that they seem to be turning the Microsoft machine on to the biggest change in the advertising …

By Joanna Peña-Bickley

May 21, 2007

Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …

By Joanna Peña-Bickley

May 19, 2007

Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …

By Joanna Peña-Bickley

May 19, 2007

Marketing Speak

ON: Digital Marketing Podcast & Course

This week I have begun preparing to coordinate a series of podcasts and lectures for brand marketers and traditional advertisers to be hosted by me and Mark Rosal @ Visual Goodness. Taking queues and …

By Joanna Peña-Bickley

May 2, 2007

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