Branded Content Archives - Page 6 of 8 - Joanna Peña-Bickley

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Latest in: Branded Content

Branded Content

ON: Mercedes-Benz.TV

DaimlerChrysler AG has blended the line between content and ads with the launch of Mercedes-Benz TV. That's my motto... screw the line! Now the best known luxury brand has taken digital and created content …

By Joanna Peña-Bickley

September 17, 2007

Branded Content · Conversations · Thought Of The Day

ON: Viacom vs. YouTube on Labor Day

This case seems to be the one that is going to set the precedent for all video online for years to come. Your spoofs, your original material and all the videos you created that …

By Joanna Peña-Bickley

September 3, 2007

Branded Content · Conversations · Thought Of The Day · Uncategorized

ON: Viacom vs. YouTube on Labor Day

This case seems to be the one that is going to set the precedent for all video online for years to come. Your spoofs, your original material and all the videos you created that …

By Joanna Peña-Bickley

September 3, 2007

Branded Content · Experience Planning · New Media

ON: Watching Michael Jordan and Cuba Gooding in their underwear

A new Hanes Microsite launches Monday giving viewers four alternate endings for the new Michael Jordan/Cuba Gooding Hanes underwear TV campaign. The site at Hanes.com/backstage (not live yet.. not even a holding page) will …

By Joanna Peña-Bickley

July 6, 2007

Branded Content

ON: Scion’s Little Deviant

Scion’s new boisterous looking xD is launching with an equally boisterous campaign. www.littledeviant.com sets the theme – a slick, interactive flash based site. Its fun and informal tone pitches the car directly at Scion’s …

By Joanna Peña-Bickley

July 2, 2007

Branded Content · Consumer Experience · Digital Video · Online Media / OLA · Viral

ON: adidas + Do You Believe in 5IVE

For those of you who know me well..you know I am a basketball fan and you know that my home boys the San Antonio Spurs are inspiring enough... then you toss in one of …

By Joanna Peña-Bickley

June 26, 2007

Branded Content

ON: Levi’s & Vice Mag’s Sounds 2007

Unsigned bands alert! Levi’s and Vice magazine are searching for up and coming bands from Scandanavia with the launch of Levis’ Sounds 2007. The winning band will have the chance to record a CD …

By Joanna Peña-Bickley

June 13, 2007

Branded Content · Digital Video · Online Media / OLA

ON: Flight of The Conchords + Online Video Distribution

http://update.videoegg.com/flash/proxy.swf?jsver=1.4 It's nice to see the TV networks using interactive properties to promote their new shows. Comedy show Flight of The Conchords is due to debut in June on HBO and is being supported …

By Joanna Peña-Bickley

June 2, 2007

Branded Content · Conversations · Creativity · Experience Planning · Interactive Marketing · The Next Big Thing

ON: Heidies + Diesel

Today I was in a room with a few marketers and creatives who thought throwing up a "spot" on you tube was worthy of a consumer conversation. I thought I was going to pull …

By Joanna Peña-Bickley

May 24, 2007

Branded Content · Conversations · Creativity · Experience Planning · Interactive Marketing · The Next Big Thing · Uncategorized

ON: Heidies + Diesel

Today I was in a room with a few marketers and creatives who thought throwing up a "spot" on you tube was worthy of a consumer conversation. I thought I was going to pull …

By Joanna Peña-Bickley

May 24, 2007

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