DaimlerChrysler AG has blended the line between content and ads with the launch of Mercedes-Benz TV.  That's my motto... screw the line!  Now the best known luxury brand has taken digital and created content for the automotive enthusiast in us all.


Mercedes-Benz TV will feature a weekly 20-minute news magazine and
five channels running content on cars, engines, sports, lifestyle,
history and automotive legends.  What I love about this venture is that they have learned from Bud.TV and not spent the bank on a place for more of their ads... but TV opened up a new and very emotional communication channel for our customers and anyone interested in the brand.

Check it out at : http://www.mercedes-benz.tv/

ON: Mercedes-Benz.TV via @jpenabickley