ON: Mercedes-Benz.TV

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Branded Content

ON: Mercedes-Benz.TV

By Joanna Peña-Bickley

September 17, 2007

1 min read

DaimlerChrysler AG has blended the line between content and ads with the launch of Mercedes-Benz TV. That's my motto... screw the line! Now the best known luxury brand has taken digital and created content for the automotive enthusiast in us all.

Mercedes-Benz TV will feature a weekly 20-minute news magazine and
five channels running content on cars, engines, sports, lifestyle,
history and automotive legends. What I love about this venture is that they have learned from Bud.TV and not spent the bank on a place for more of their ads... but TV opened up a new and very emotional communication channel for our customers and anyone interested in the brand.

Check it out at : http://www.mercedes-benz.tv/

Tagged: branded content · DaimlerChrysler AG · mercedes-benz · mercedes-benz.tv

Comments

Angelica Emmanuel

November 4, 2011 at 8:16 pm

Mercedes-Benz vehicles make an impression on account of their security, excellence and economic competence. They provide wide-ranging and personalized fleet solutions to help you control your Mercedes-Benz efficiently.

Angelica Emmanuel

November 4, 2011 at 8:16 pm