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Latest in: branded content
Branded Content

on: content creation

Content used to be a passive consumption experience, when it's well done, its the beginning of a conversation.  When you have the right conversation you can renegotiate the relationship between art, media, advertising and people.
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By Joanna Peña-Bickley
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Branded Content

ON: Mercedes-Benz.TV

DaimlerChrysler AG has blended the line between content and ads with the launch of Mercedes-Benz TV.  That's my motto... screw the line!  Now the best known luxury brand has taken digital and created content …
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Branded Content

ON: Spring Break, Ice Breakers Sours and MTV

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach.  Here …
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By Joanna Peña-Bickley
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March 15, 2007
Branded Content

ON: Spring Break, Ice Breakers Sours and MTV

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By Joanna Peña-Bickley
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Branded Content

ON: Hammer & Coop

For those of us who are small car enthusiast this is a fun site.  Well-produced content takes you through a clever, yet simplistic experience.   Make sure to visit the Action Name Generator. Visit Hammer …
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By Joanna Peña-Bickley
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Fab Experiences

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From the moment the flash loader began loading the first bits of information, my heart began pumping harder, then the first transition from the Eiffel Tower to the Champs-Elysées and I was in love. …
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By Joanna Peña-Bickley
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Digital Video

ON: Bud.TV

Fresh off their USA Today Super Bowl advertising poll victory, Budweiser has flipped the switch on Bud.tv.  This might turn out to be one of the biggest stories in advertising this year. Anheuser-Busch will …
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By Joanna Peña-Bickley
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Branded Content

ON: Degree Hooks Up with 24

If the last four hours of 24 was not enough for the biggest fans, Degree has created branded content micro site so that fans can get the word on the back stories on the …
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By Joanna Peña-Bickley
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January 17, 2007
Digital Video

ON: AOL & MSN Getting Busy

In the rush towards meaningful content provision online, the big hitters are heading in some intriguing directions. If you can feel your brains melting out of your ears from an overdose of YouTube’s cats …
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By Joanna Peña-Bickley
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December 14, 2006
Digital Video

ON: AOL & MSN Getting Busy

In the rush towards meaningful content provision online, the big hitters are heading in some intriguing directions. If you can feel your brains melting out of your ears from an overdose of YouTube’s cats …
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By Joanna Peña-Bickley
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December 14, 2006
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