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Latest in: branded content

on: content creation

Content used to be a passive consumption experience, when it's well done, its the beginning of a conversation.  When you have the right conversation you can renegotiate the relationship between art, media, advertising and people.
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January 20, 2011

ON: Mercedes-Benz.TV

DaimlerChrysler AG has blended the line between content and ads with the launch of Mercedes-Benz TV.  That's my motto... screw the line!  Now the best known luxury brand has taken digital and created content …
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September 17, 2007

ON: Spring Break, Ice Breakers Sours and MTV

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach.  Here …
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March 15, 2007

ON: Spring Break, Ice Breakers Sours and MTV

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach.  Here …
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March 15, 2007

ON: Hammer & Coop

For those of us who are small car enthusiast this is a fun site.  Well-produced content takes you through a clever, yet simplistic experience.   Make sure to visit the Action Name Generator. Visit Hammer …
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March 3, 2007

ON: Nokia’s The Passenger

From the moment the flash loader began loading the first bits of information, my heart began pumping harder, then the first transition from the Eiffel Tower to the Champs-Elysées and I was in love. …
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February 24, 2007

ON: Bud.TV

Fresh off their USA Today Super Bowl advertising poll victory, Budweiser has flipped the switch on Bud.tv.  This might turn out to be one of the biggest stories in advertising this year. Anheuser-Busch will …
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February 9, 2007

ON: Degree Hooks Up with 24

If the last four hours of 24 was not enough for the biggest fans, Degree has created branded content micro site so that fans can get the word on the back stories on the …
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January 17, 2007

ON: AOL & MSN Getting Busy

In the rush towards meaningful content provision online, the big hitters are heading in some intriguing directions. If you can feel your brains melting out of your ears from an overdose of YouTube’s cats …
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 · 
December 14, 2006

ON: AOL & MSN Getting Busy

In the rush towards meaningful content provision online, the big hitters are heading in some intriguing directions. If you can feel your brains melting out of your ears from an overdose of YouTube’s cats …
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December 14, 2006

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Joanna is a known as a headline speaker and keynote at conferences, corporations, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 
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FEATURED TALK:Making Magic with Ai

Artificial intelligence (Ai) is the tool of the modern designers. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard seem remarkably easy.

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Begin the week with a dose of inspiration and exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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