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Branded Content · Digital Video · Online Media / OLA

ON: Flight of The Conchords + Online Video Distribution

gravatar
By Joanna Peña-Bickley
 · 
June 2, 2007
 · 
2 min read

http://update.videoegg.com/flash/proxy.swf?jsver=1.4

It's nice to see the TV networks using interactive properties to promote their new shows. Comedy show Flight of The Conchords is due to debut in June on HBO and is being supported by a flashy new online site courtesy of New York based agency Deep Focus.

Picture_2

Found at www.survivenightgig.com, the site hosts a game based on the upcoming TV show which follows two Kiwis Bret McKenzie and Jemaine Clement,
who make up the comedy digi-folk duo Flight of The Conchords as they
make their way from their native New Zealand to New York City.

Players have
to protect Bret and Jemaine as they amble through the dark streets of
Manhattan by fending off hot dog vendors, rats, crazed groupies and
robots with an acoustic guitar and a kebab. Of course.

Since
forming way back in 1998, the duo - who describe themselves as ‘New
Zealand's fourth most popular guitar-based digi-bongo
acapella-rap-funk-comedy folk duo’ - have been inflicting their mixture
of music and stand up comedy on audiences around the world for many
years. But after winning various awards in 2005 US TV channel HBO were
so impressed they invited them to perform at the HBO One Night Stand, and have now snapped them up for their very own show.

Picture_3

Making use of the omnipresent portal that is MySpace,
HBO set a week long video initiative from May 15th to 21st where fans
could watch Flight of The Conchords episodes. In addition to this,
visitors could also to stream episodes from the HBO website. Other
sites that will distribute the series include iTunes, Yahoo TV, MeeVee, iFilm, Superdeluxe, Blip TV, Movielink , and the affiliate broadband sites Comcast.net and Time Warner Cable/Roadrunner.com.

This
is another prime example of how the flexibility and accessibility of
Internet TV is turning around the way consumers watch their favorite
programs. Roll on Joost...

View Site @ www.survivenightgig.com

Tagged: blip.tv · Bret McKenzie · Comcast.net · Flight of The Conchords · HBO One Night StandiTunes · iFilm · Jemaine Clement · Joost · MeeVee · Movielink · Superdeluxe · survivenightgig · Time Warner Cable/Roadrunner.com · www.survivenightgig.com · Yahoo TV
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