ON: Watching Michael Jordan and Cuba Gooding in their underwear

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ON: Watching Michael Jordan and Cuba Gooding in their underwear

By Joanna Peña-Bickley

July 6, 2007

1 min read

A new Hanes Microsite launches Monday giving viewers
four alternate endings for the new Michael Jordan/Cuba Gooding Hanes
underwear TV campaign.

The site at Hanes.com/backstage (not live yet.. not even a holding page) will allow visitors to virtually
explore Michael Jordan and Cuba Gooding's dressing rooms (while trying
not to get caught).

Additional components include behind-the-scenes footage and outtakes
from the commercial shoot, as well as interactive games with prizes
that will be added throughout the summer.

An online banner campaign drives viewers to the site as well as a 15-second TV teaser.