Branded Content Archives - Page 7 of 8 - Joanna Peña-Bickley

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Latest in: Branded Content

Branded Content

ON: Spring Break, Ice Breakers Sours and MTV

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach. Here …

By Joanna Peña-Bickley

March 15, 2007

Branded Content

ON: Spring Break, Ice Breakers Sours and MTV

The sand of the Mexican Riviera (Cancun) beneath my feet, the sunlight bouncing off my D&G shades, Fall Out Boy playing in the background, but I am the only one on the beach. Here …

By Joanna Peña-Bickley

March 15, 2007

Branded Content

ON: Hammer & Coop

For those of us who are small car enthusiast this is a fun site. Well-produced content takes you through a clever, yet simplistic experience. Make sure to visit the Action Name Generator. Visit Hammer …

By Joanna Peña-Bickley

March 3, 2007

Branded Content

ON: Degree Hooks Up with 24

If the last four hours of 24 was not enough for the biggest fans, Degree has created branded content micro site so that fans can get the word on the back stories on the …

By Joanna Peña-Bickley

January 17, 2007

Branded Content

ON:Smart Eats from American Express

Ever wanted access to the list of the best restaurants from the top chefs? Visit New York, San Fransisco or Boston Dish from American Express. Eat like the kings of cuisine do with top …

By Joanna Peña-Bickley

December 13, 2006

Branded Content · Uncategorized

ON:Meeting Oprah’s Product-Placement Gatekeeper

Harriet Seitler Is Where Creative Meets Business at Harpo Productions Why you need to know her: A brand doesn't get on "The Oprah Winfrey Show" unless it gets by Ms. Seitler first. Having started …

By Joanna Peña-Bickley

December 7, 2006

Branded Content

ON:Meeting Oprah’s Product-Placement Gatekeeper

Harriet Seitler Is Where Creative Meets Business at Harpo Productions Why you need to know her: A brand doesn't get on "The Oprah Winfrey Show" unless it gets by Ms. Seitler first. Having started …

By Joanna Peña-Bickley

December 7, 2006

Branded Content

ON: Brands That Produce Their Own Shows

Marketers have found a new way to try to keep viewers from tuning out: offer them TV shows, movies and online programming created by the marketers themselves, often with help from their advertising agencies. …

By Joanna Peña-Bickley

November 15, 2006

Branded Content

ON: Anheuser-Busch To Invest $30 Million in Bud.tv

The amount is pocket change for the beer giant, but big from online video standards: Top U.S. brewer Anheuser-Busch will launch its own online entertainment network, Bud.TV, in February 2007. The seven-channel operation is …

By Joanna Peña-Bickley

September 6, 2006

Branded Content

ON: Beer Content

Anheuser-Busch, the country's largest brewer, is launching its own in-house film and TV production company, according to four people familiar with the matter. The new entertainment entity will make humorous shorts and sitcom-type programs …

By Joanna Peña-Bickley

August 21, 2006

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