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The amount is pocket change for the beer giant, but big from online video standards: Top U.S. brewer Anheuser-Busch will launch its own online entertainment network, Bud.TV, in February 2007.

The seven-channel operation is costing an estimated $30 million
to start. The money is being redirected from cable and
late-night TV ads budgets. This will bring
online’s share of its $600 million annual ad budget to about 10 percent
in 2007.

The channels will have short form 2-3 minutes clips, themed around
comedy, reality TV, user-generated video, etc. Overseeing Bud.TV will be
James Schumacker, recently named VP digital marketing and branded
entertainment.

ON: Anheuser-Busch To Invest $30 Million in Bud.tv via @jpenabickley