Branding Archives - Page 6 of 7 - Joanna Peña-Bickley

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Latest in: Branding

Branding

ON: Telling A Good Brand Story

At the core of every successful brand is an amazing, Word of Mouth-worthy story that your biggest fans will be happy to tell. Your brand's story -- once you uncover it and start crafting …

By Joanna Peña-Bickley

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Branded Content · Branding · Digital Video · Social Media · Something I Found · What I Am Reading

ON: My Facebook Fiasco–Obama Supporters Play Dirty

This week has been an interesting week as a practitioner of Social Media. Normally I do not talk politics here as I sincerely try to keep on topic – however a recent run in …

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Branding · Consumer Experience · Conversations · Social Media · Something I Found · The Soap Box · Web 2.0

ON: Contagious’ Interview with Orangina

Last winter while at breakfast with the kids in Paris I became addicted to Orangina. Every chance I get I grab a 4$ bottle and slurp it down. (and when I am done i …

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Branding

ON: Another Bloody Water

I have been following "another bloody water" for a while now. (has anyone seen these mates in the states yet?) Beyond having a great name, they also have great vehicle graphics, or is that …

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Branding

ON: Go Appetít

Here is a little something from the new brand vault. I was cathing up with the family in Texas and they have discovered a new savory, non- carb drink called Go Appetít. Go Appetít …

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Branding

ON: BMW Welt (World)

caught this in the contagious newsletter In addition to the ‘bigger = better’ trend in branded destinations (the London and Atlanta’s New World of Coke, The Hershey or M&M Stores in Time Square - …

By Joanna Peña-Bickley

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Branding

ON: eXPerince Design Best Practices Lead To Rich Results

As many of you know one of my favorite things is adding my years of consumer site and media testing experience to the design of web brands. More and more often, When I sit …

By Joanna Peña-Bickley

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Branding

ON: eXPerince Design Best Practices Lead To Rich Results

As many of you know one of my favorite things is adding my years of consumer site and media testing experience to the design of web brands. More and more often, When I sit …

By Joanna Peña-Bickley

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Branding

ON: Ciroc’s Celeb Brand

Its about who you know! Ciroc knows Puff Daddy. They are so close that Sean ‘P. Diddy’ Combs announced his appointment as Diageo’s Ciroc Vodka Brand Manager and CMO in an Ad Age Q&A …

By Joanna Peña-Bickley

October 18, 2007

Branding

ON:Kolbrener’s Table of Brand Evolution Terms

Here is a groovy little tool This nifty brand chart allows you to scroll your mouse over the table to see each element's description. Check it out: http://www.kolbrenerusa.com/elements.htm

By Joanna Peña-Bickley

October 9, 2007

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