The Soap Box Archives - Page 3 of 4 - Joanna Peña-Bickley

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Latest in: The Soap Box

ON: Contagious’ Interview with Orangina

Last winter while at breakfast with the kids in Paris I became addicted to Orangina. Every chance I get I grab a 4$ bottle and slurp it down. (and when I am done i …

By Joanna Peña-Bickley

November 29, 2007

The Soap Box

ON: The Power of Publishing & Your Career

It works for Brittany, it works for Paris... But does it or can it work for you? In our uber voyeuristic culture, can your opinion, porn or lack of tech acumen be a detriment …

By Joanna Peña-Bickley

November 25, 2007

The Soap Box · Uncategorized

ON: The Power of Publishing & Your Career

It works for Brittany, it works for Paris... But does it or can it work for you? In our uber voyeuristic culture, can your opinion, porn or lack of tech acumen be a detriment …

By Joanna Peña-Bickley

November 25, 2007

The Soap Box

ON: AMEX, VW and Jim Beam – Quit Spamming Me…We are Not Friends

Having spent years developing relationship marketing strategies for big brands, I am now of the opinion that affinity for a brand can wear off quickly when they begin spamming you with irrelevant crap! I …

By Joanna Peña-Bickley

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The Soap Box

ON: The Sopranos One Week Later

Last Sunday, all the phones were turned off, the computer was off, the kids were put in bed and I was tucked comfy in my bed with Levain bakery cookies, milk and the the …

By Joanna Peña-Bickley

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Interactive Marketing · Marketing Speak · New Media · The Next Big Thing · The Soap Box · User Studies · Web 2.0

ON: Microsoft’s The Break-Up + Consumer Conversations

Consumer conversations... Microsoft seems to think they get it. I must say I was surprised and delighted that they seem to be turning the Microsoft machine on to the biggest change in the advertising …

By Joanna Peña-Bickley

May 21, 2007

The Soap Box

ON: The Agency Of The Future

The Agency of the future is built around its clients needs, not its former out-dated specialty. We are all marketers no matter the discipline, creatives are strategic, account directors are relationship experts and business …

By Joanna Peña-Bickley

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The Soap Box

ON:LINE

By Joanna Peña-Bickley

March 4, 2007

The Soap Box

ON: Just Vote & Snap A Shot Too!

Pull out your camera phones and snap away at your local polling place! The Polling Place Photo Project is a nationwide experiment in citizen journalism that seeks to empower citizens to capture, post and …

By Joanna Peña-Bickley

November 6, 2006

The Soap Box

ON: Learning from Web 1.0 and Evolving video

(I start this post by disclosing that I do realize that I am dating myself and may sound like an old crotchety Internet executive) As an internet executive that as been around long enough …

By Joanna Peña-Bickley

September 19, 2006

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