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Latest in: social media
Branding · Interactive Marketing · Social Media · Uncategorized

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia) Marketing To Tribes - We are all trying it. Tribeshttp://static.slideshare.net/swf/ssplayer2.swf?doc=tribes3-1223624213335172-8&stripped_title=tribes-presentation View …
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By Joanna Peña-Bickley
 · 
October 10, 2008
Branding · Interactive Marketing · Social Media

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia) Marketing To Tribes - We are all trying it. Tribeshttp://static.slideshare.net/swf/ssplayer2.swf?doc=tribes3-1223624213335172-8&stripped_title=tribes-presentation View …
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By Joanna Peña-Bickley
 · 
October 10, 2008
Conversations · Interactive Marketing · Social Media · Web 2.0

ON: Being Socialista

Is it a surprise that 85% of adults ages 18-34 use at least one Web 2.0 platform? According Universal McCann's "Media in Mind" study, more than half of adults rely on social media as …
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By Joanna Peña-Bickley
 · 
June 24, 2008
Consumer Experience · Experience Design · Experience Planning · Marketing Speak · Mobile · The Next Big Thing · The Soap Box

ON: Digital + All = Idea Amplification

Digital or Die – I think not!  Stop the madness! We all can contribute.  Its not Digital v. TV .  It should be Digital + TV.  For those who have had success it simply …
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By Joanna Peña-Bickley
 · 
May 12, 2008
Industry Talk · Marketing Speak · The Soap Box

ON: Our Business Has Changed – Have You?

The tide has turned. Brands teams that have allowed their brands to be touched by consumers have won and have upped the marketing ante.  Consumer generated content, products ideas and conversations are not going …
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By Joanna Peña-Bickley
 · 
May 4, 2008
Social Media

ON: A Social T

Do you consider yourself to be a social networking extrovert? I have always found the numerous studies on behavior in social networks by people who are typically considered introverts odd.  (I will save that …
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By Joanna Peña-Bickley
 · 
November 24, 2007
Interactive Marketing

ON: Technology’s Place in a Marketer’s Brand

Today I was writing up concepts that were devoid of medium, they were pure ideas, pure messages.  Messages that evoked or contained emotion (shinny happy people).  On the way home as I putz-ed around …
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By Joanna Peña-Bickley
 · 
August 1, 2007
Digital Video

ON: Will It Blend – iPhone

I've been following the Will It Blend? videos for quite some time and they're always entertaining. In conducting some research on a chapter in my book "engagement needs to wrapped up and delivered in …
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By Joanna Peña-Bickley
 · 
July 18, 2007
Digital Video

ON: Will It Blend – iPhone

I've been following the Will It Blend? videos for quite some time and they're always entertaining. In conducting some research on a chapter in my book "engagement needs to wrapped up and delivered in …
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By Joanna Peña-Bickley
 · 
July 18, 2007
Experience Planning · Social Media · The Next Big Thing · Web 2.0

ON: A Community Cluster in Central Park

  NYC philharmonic in central park    Originally uploaded by joannapenabickley New York's music loving community gathered in Central Park tonight to enjoy incredibly talented artists, take in the fresh air and use the …
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By Joanna Peña-Bickley
 · 
July 17, 2007
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