NYC philharmonic in central park 
  Originally uploaded by joannapenabickley

New York's music loving community gathered in Central Park tonight to enjoy incredibly talented artists, take in the fresh air and use the time to sit with friends in circles of discussion.  Tonight we made connections around a lifestyle / passion point. 

When I draw the parallel online - I look to use the newest forms of community clusters like Twitter, SecondLife and FaceBook then draw a conclusion. 

Brands can make an emotional play for people’s passions in an intuitive manner through architected conversations around lifestyle choices.

ON: A Community Cluster in Central Park via @jpenabickley