New Media Archives - Page 5 of 6 - Joanna Peña-Bickley

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Latest in: New Media

Conversations · Design & UI · New Media

ON:Patrón’s Social Club

Patron Tequila has launched an online community called the "Patrón Social Club," a members-only hub for tequila aficionados at patronsocialclub.com. After registering to enter the Social Club, members are guided by a handsome, white …

By Joanna Peña-Bickley

July 11, 2007

Branded Content · Experience Planning · New Media

ON: Watching Michael Jordan and Cuba Gooding in their underwear

A new Hanes Microsite launches Monday giving viewers four alternate endings for the new Michael Jordan/Cuba Gooding Hanes underwear TV campaign. The site at Hanes.com/backstage (not live yet.. not even a holding page) will …

By Joanna Peña-Bickley

July 6, 2007

Interactive Marketing · Marketing Speak · New Media · The Next Big Thing · The Soap Box · User Studies · Web 2.0

ON: Microsoft’s The Break-Up + Consumer Conversations

Consumer conversations... Microsoft seems to think they get it. I must say I was surprised and delighted that they seem to be turning the Microsoft machine on to the biggest change in the advertising …

By Joanna Peña-Bickley

May 21, 2007

Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …

By Joanna Peña-Bickley

May 19, 2007

Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …

By Joanna Peña-Bickley

May 19, 2007

New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas. Very few agencies are able to offer this as …

By Joanna Peña-Bickley

May 13, 2007

New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas. Very few agencies are able to offer this as …

By Joanna Peña-Bickley

May 13, 2007

New Media

ON: Emerging Media + Big Ideas

One of the things that I hear from marketers at packaged goods companies is that they want integrated strategic thinking that leads to big ideas. Very few agencies are able to offer this as …

By Joanna Peña-Bickley

May 13, 2007

New Media

ON: Super Bowl & The need for a broader brand story

The buzz about Integrated Marketing remains strong, but this year's Super Bowl proved that talk is cheap. This year's array of ads shows that most marketers are still banking on standalone, creative-heavy spots to …

By Joanna Peña-Bickley

January 1, 2007

New Media

ON: ChefsRightsNow.org launches

Interesting campaign. If you are on the streets of NYC, look for the chefs. http://www.chefsrightsnow.org/

By Joanna Peña-Bickley

December 4, 2006

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