Conversations Archives - Page 3 of 9 - Joanna Peña-Bickley

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Latest in: Conversations

Conversations

ON: Allstate’s Playground

Here is an insurance site worth sharing. Your Playground. Allstate and the U.S. Olympic Committee joined hands to create a site and program that could lead to an Olympic bid for the city of …

By Joanna Peña-Bickley

March 13, 2009

Branding · Conversations · Creativity

ON: Honda’s Successful Failure

An intriguing ad caught my eye today on CNN. It started with a headline that read "Dream the Impossible" A click took me to dreams.honda.com, This is where I encountered a series of impressive stories of …

By Joanna Peña-Bickley

February 17, 2009

Branding · Conversations · Creativity

ON: Honda’s Successful Failure

By Joanna Peña-Bickley

February 17, 2009

Conversations

ON: 2009 Easy 10 Filmmaker Series

Scion continues to use content and creation to drive its marketing and brand efforts. In 2007 to support young, emerging filmmakers, Scion Easy 10 gives up-and-coming visual artists a chance to shoot a short …

By Joanna Peña-Bickley

December 16, 2008

Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media · Uncategorized

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …

By Joanna Peña-Bickley

October 12, 2008

Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …

By Joanna Peña-Bickley

October 12, 2008

Branding · Conversations · Interactive Marketing · Marketing Speak · Social Media

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & …

By Joanna Peña-Bickley

October 12, 2008

Branded Content · Consumer Experience · Conversations · Creativity

ON: Philips Manalogues

What do guys want to talk about??? If you don't know you better ask someone! It is entertaining as hell. Better yet, just visit Philips' Bodygroom Manalogues. It started with the "shave everywhere" campaign. …

By Joanna Peña-Bickley

September 29, 2008

Branded Content · Consumer Experience · Conversations · Creativity

ON: Philips Manalogues

By Joanna Peña-Bickley

September 29, 2008

Conversations · Viral

ON: Stride’s Hook Up with Traveling Matt

Where is Matt today? Stride and Matt are at it again. Look for the Stride credit at the end. Imagine a client giving up so much creative control that all they want is a …

By Joanna Peña-Bickley

July 9, 2008

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