Scion continues to use content and creation to drive its marketing and brand efforts. In 2007 to support young, emerging filmmakers, Scion Easy 10 gives
up-and-coming visual artists a chance to shoot a short film on a topic
of their choice. This year, Scion will be switching up the format by
selecting ten media outlets to express their creativity through film.
Scion allotted each filmmaker three months and a modest budget to
transform their idea into a cinematic reality.

The Official Word:
IRVINE, Calif. — December 16, 2008 — Scion today announced the screening schedule and line-up for the Easy 10 Filmmaker Series. For 2009, Scion has partnered with 10 tastemaking media outlets, from Giant Robot to XLR8R, to select emerging filmmakers to create fresh and relevant cinema. The 10 films will premiere in New York and Los Angeles.

“This year’s program includes 10 short films that feature icons, characters and topics often unseen in modern cinema,” said Jeri Yoshizu, Scion sales promotions manager. “Scion has partnered with select outlets to ensure that each film represents a cultural undercurrent of our time, whether it’s a documentary, animation, drama or work of fiction.”

Founded by Scion in 2007, the Easy 10 Filmmaker Series supports burgeoning filmmaking talent by providing a modest budget and numerous platforms to screen and distribute their creative work. Each filmmaker will be featured in the bicoastal Scion Easy 10 premieres and the Scion Easy 10 Compilation DVD, in addition to receiving individualized promotional materials and paid travel to two film festivals of their choice.

Easy 10 Filmmaker Series Premiere dates and locations:

• New York, NY - Jan. 22, 8:30 p.m. – 12:00 a.m.
  Tribeca Cinemas at 54 Varick St.
• Los Angeles, CA – Feb. 3, 8:30 p.m. – 12:00 a.m.
  Landmark Theater at 10850 W. Pico Blvd.

The 2009 Scion Easy 10 Filmmaker Series line-up:

AllHipHop.Com presents BDK
From growing up in New York, leading the Golden Era of hip-hop, and his lasting influence in urban culture, legendary Big Daddy Kane talks about his life in the rap game in BDK, a film directed by Anthony Marshall (co-founder of MTV’s “Lyricist Lounge”).

Frank151 presents More Is L.E.S.
From the Lower East Side, Max Perlich’s More Is L.E.S. follows a young man as he comes of age in the historic immigrant, working class neighborhood. Perlich, a filmmaker and actor, has appeared in Gummo, Blow, and Ferris Bueller’s Day Off.

Giant Robot presents The Dwelling
Baltimore native and graduate of the USC School of Cinematic Arts, Sheldon Candis presents an intimate portrait of the rarely documented realities of Tokyo’s homeless population. The Dwelling follows one man who has built a resourceful, imaginative, and functional home within the Japanese high-tech metropolis.

Juxtapoz presents Spare Paint
In a film directed by Alexander Tarrant and Shaun Roberts, San Francisco artists David Choong Lee and Brian Barncelo offer their talents to two homeless men they meet during rush hour. As they paint brilliant and vibrant cardboard signs for their new friends William and Joe, the former home-restoration specialist and Vietnam vet share their stories of life on the street.

RE:UP presents Boxed
A cardboard box is passed around as seven world-class directors and animators come together for an “exquisite corpse” project; where one artist ends, another begins. The two-minute short features the talents of Labour, EVAQ, Miguel Vega, Claire Carre, Akjak, and Destroy Rock Music.
 
Theme Magazine presents 2 Makes 1
Kenji Hirata, a New York-based painter from Nagasaki, Japan, plays with layers of color and motion to depict the core human acts of love, betrayal, inspiration and redemption. An original member of the Barnstormers art collective, Hirata’s minimal stop-motion film is guided by the Buddhist belief that emptiness is everything eternal.

Traunt/Daily Swarm present The Rock
Director Joey Garfield, known for his urban culture feature films and imaginative music videos for innovative acts like RJD2, The Count and Sinden, and Aesop Rock, presents the whimsical journey of a rock traveling through music’s past, present and future. As forward-thinking minds of the industry discuss musical history, the rock presents the hard and soft sides of the business.

VBS/Vice Magazine present Searching For Montauk
Two renowned filmmakers, Meredith Danluck and Jake Burghart, go on an unlikely exploration for the perfect wave. From the snowy streets of Manhattan to the desolate winter beaches of Long Island, Jake’s backyard adventure leads viewers through a surfer’s paradise.

Wax Poetics Magazine presents East Of Underground
David Hollander, an LA-born filmmaker, DJ, and record collector, tells the story of a U.S. Army funk band that came together to record an LP of soul covers at the height of the Vietnam War. Encapsulating hope in a time of military quagmire, the band’s guitarist recalls the history behind the recording and the significance of funk music during wartime.

XLR8R presents The Bus
Filmmaker Ryan Junell follows John Benson and his friends as they travel from coast to coast in a police street command unit that has been converted into a mobile performance space. Running on veggie-oil and solar power, the vibrant crew of nomads turns heads and melts minds across the U.S.A.

For more information on the films, filmmakers, and premieres, visit www.scion.com/easy10.

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three groundbreaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit www.scion.com.

About mBF
malbon Brothers Farms (mBF) is a multi-media creative branding and marketing collective focusing on the art of Nuance Marketing. mBF organically cultivates brands and connects their products to a particular network of people by effectively identifying and utilizing societal cues and cultural nuances to establish brand relevance and authenticity; thus creating a more original and salient brand communication or marketing platform. mBF creates customized marketing campaigns, branded strategies, designs, events and experiences that connect brands to their core consumer. mBF’s headquarters are in the heart of New York City with satellite offices in Los Angeles, Atlanta, Tokyo, Paris, and London. For more information, visit www.malbonfarms.com