Consumer Experience Archives - Page 2 of 8 - Joanna Peña-Bickley

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Latest in: Consumer Experience

ON: Direct Response Video

Last week I sat on a panel at a digi-day conference on video. Our topic was DRTV in the digital space. For those of you digi-rati that don't do TV, DRTV stands for Direct …

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ON: Scam Car Warranty Calling Campaign

Has your cell phone been ringing off the hook with calls from new and interesting phone numbers you have never seen before? Shoot...My cell phone is ringing again. The number on the screen is …

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ON: Scam Car Warranty Calling Campaign

Has your cell phone been ringing off the hook with calls from new and interesting phone numbers you have never seen before? Shoot...My cell phone is ringing again. The number on the screen is …

By Joanna Peña-Bickley

May 8, 2009

Brand Troubles · Consumer Experience · New Media

ON: Scam Car Warranty Calling Campaign

Has your cell phone been ringing off the hook with calls from new and interesting phone numbers you have never seen before? Shoot...My cell phone is ringing again. The number on the screen is …

By Joanna Peña-Bickley

May 8, 2009

Branding · Consumer Experience · Experience Planning · Industry Talk · New Media · Thought Of The Day

ON: 2009 A Year to REFRESH

Refresh. It seems like a simple task. Hit a button on your browser and the page changes. Easy, right? It isn't. A refresh usually takes complex systems and or labored work to make real …

By Joanna Peña-Bickley

January 11, 2009

Branding · Consumer Experience · Experience Planning · Industry Talk · New Media · Thought Of The Day · Uncategorized

ON: 2009 A Year to REFRESH

Refresh. It seems like a simple task. Hit a button on your browser and the page changes. Easy, right? It isn't. A refresh usually takes complex systems and or labored work to make real …

By Joanna Peña-Bickley

January 11, 2009

Branding · Consumer Experience · Experience Planning · Industry Talk · New Media · Thought Of The Day

ON: 2009 A Year to REFRESH

Refresh. It seems like a simple task. Hit a button on your browser and the page changes. Easy, right? It isn't. A refresh usually takes complex systems and or labored work to make real …

By Joanna Peña-Bickley

January 11, 2009

Being A n@tch · Branding · Consumer Experience · Industry Talk

ON: Being NASCAR

For those of you who follow me via twitter - you have probably noted that my team and I are working on a NASCAR project with a Serise sponsor Nationwide Insurance. Over the next …

By Joanna Peña-Bickley

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Consumer Experience

ON: ASCII Is The New Black Ice

I was walking the other day on the west side of midtown and noted the big AC/DC sign at the corner of 42nd and 8th. Seems that the band’s label (Sony BMG) came up …

By Joanna Peña-Bickley

October 24, 2008

Consumer Experience · Creativity · Design & UI · Experience Design · Experience Planning

ON: Shanghai World Financial Center Site

The Shanghai World Financial Center (SWFC), the world’s highest mix-use complex threw its doors open to the world last month. The SWFC web site is just as amazing as the spectacular complex design. The …

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October 1, 2008

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