The Shanghai World Financial Center (SWFC), the world’s highest mix-use complex threw its doors open to the world last month.  The SWFC web site is just as amazing as the spectacular complex design. The skyscraper navigation uses interaction design of the double-decker elevator.


The 101-story Shanghai World Financial Center, a 492-meter-high tower, boasts the highest occupied
floor and the highest roof-top in the world. Imagine the force it would take to get a double decker elevator to the top - well you do not have to, because, it is reflected in the time line like pagination of the site.


Check out the amazing human experience design that went in to the Shanghai World Financial Center site.

ON: Shanghai World Financial Center Site via @jpenabickley