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Written by: Joanna Peña-Bickley
The Next Big Thing · The Soap Box

on: digital+marketing

Seven months ago I left Madison Ave.  For years, I preached and practiced, award-winning digital, social and direct methods with the biggest brands on earth.   In the early part of 2009, while working on …
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By Joanna Peña-Bickley
 · 
September 12, 2011
Apps · Something I Found

on: vw’s side-assist-office.com

To explain some new safety technology in a simpler way, the VW team created this handy-dandy demonstration tool you can use in your very own cubicle. See the launch film here.
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By Joanna Peña-Bickley
 · 
August 25, 2011
Creativity

on: a stop motion music video

500 people holding more than 1,500 (!!!) developed pictures all around Israel. The clever video features glimpses of Israel’s many faces with a flip book style stop motion playing out between their fingertips.(Best viewed …
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By Joanna Peña-Bickley
 · 
August 24, 2011
Mobile

on: banjo

My beta app of the week is Banjo. While on my unwired from work vactation, I heard that it was a new layer you could put on top of your social networks.  Here is …
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By Joanna Peña-Bickley
 · 
August 23, 2011
Get In The Game - Gaming · Social Software

on: google+ games

After a two week launch frenzy, ( google+ platform blog for developers blog, adding google posts to search results on google) , Google wants people to spend even more time using G+ by giving it …
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By Joanna Peña-Bickley
 · 
August 22, 2011
Social Media · Social Software · The Next Big Thing

on: spotify

If you have not seen me in the social media high school halls its because I have a new drug. Me and my peeps are sharing music on Spotify.  This is a service I …
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By Joanna Peña-Bickley
 · 
July 29, 2011
Social Media · Social Software

on: google+’s growing audience

20 Million and growing and it's only been a month.  This is a meteoric rise for Google+ [G+] when you compare it to their past social endevours or Facebook and Twitter’s early growth as illustrated …
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By Joanna Peña-Bickley
 · 
July 27, 2011
Advertising · Brand Troubles

on: summer’s eve’s talking vagina controversy

Hey ladies - Summer's Eve is back!  After last years disastrous campaign that told woman to douche before asking for a raise, they have launched a series of talking hand-puppet vaginas, as part of its new "Hail …
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By Joanna Peña-Bickley
 · 
July 26, 2011
Location-Based Services · Social Commerce · Social Media · Social Software

on: american express and social commerce

In one of the boldest steps towards digital wallets, American Express' new social commerce products asks it's cardmembers to allow Amex to pull their data from Facebook, in exchange for offers and discounts. When a …
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By Joanna Peña-Bickley
 · 
July 17, 2011
Social Media

on: google+ brand pages

Like many of us who have had our hands on Google+ for the last few weeks - I have begun to wonder how I could take some of the brands I am working on …
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By Joanna Peña-Bickley
 · 
July 15, 2011
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