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Written by: Joanna Peña-Bickley
Mobile

Generation Mobile [Infographic]

Created by: HackCollege
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By Joanna Peña-Bickley
 · 
November 28, 2011
Uncategorized

PROTECT IP / SOPA Breaks The Internet

PROTECT-IP is a bill that has been introduced in the Senate and the House and is moving quickly through Congress. It gives the government and corporations the ability to censor the net, in the …
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By Joanna Peña-Bickley
 · 
November 15, 2011
Experience Planning · Marketing Speak · Social Data

Generation X Taking The Torch From Baby Boomers

We were the generation once labeled "slackers," detached and melancholic.  Now that most of us are flirting with forty, reality doesn't bite nearly as much it seemed when we were younger. According to the …
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By Joanna Peña-Bickley
 · 
November 2, 2011
Online Media / OLA · Something I Found

Poor Media Placement – Context Matters

Sometimes I ponder why clients allow media agencies to serve their impressions in such a random method. Check out the irony in this placement.   When I clicked through I was taken to a site …
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By Joanna Peña-Bickley
 · 
October 28, 2011
Design · Inspire Me · Something I Found

The Anatomy of Typography

For Print Only shows off, what they are calling, the Ligature, Loop & Stem poster.  It breaks down typography to their very essential parts and provides a beautiful teaching tool for how typography can impact our lives and how …
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By Joanna Peña-Bickley
 · 
October 19, 2011
Something I Found

In 60 Seconds

 A lot can happen in 60 seconds on Pandora, Scribd, Skype, Google and ITunes.  What did you just do?
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By Joanna Peña-Bickley
 · 
October 17, 2011
New York · Social Data · Social Media · The Next Big Thing · Viral

The Revolution Is Not Being Televised

Did you know that there is a revolution going on in the streets of America?  What started rally cry to 90,000 redeemers, rebels and radicals has turned into a thundering movement that is sweeping …
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By Joanna Peña-Bickley
 · 
October 4, 2011
Uncategorized

The Transmedia Approach

Integration is chaos.  With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees.  Furthermore, when Kellogg wrote the textbook on marketing integration …
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By Joanna Peña-Bickley
 · 
September 19, 2011
Industry Talk · Marketing Speak · Media · Social Data · Strategy

Social Data Guided Media Plans

With every passing day, the benefit of social listening and data becomes more engrained in how we determine where we reach and market to people. If you use social listening to identify marketing insights …
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By Joanna Peña-Bickley
 · 
September 18, 2011
Digital Video · The Next Big Thing

Streaming #Reality

24 Hours of Reality begins at 7 p.m. Central Time on tonight. Over the course of the the next 24 hours, there will be 24 presentations across 24 time zones in 13 languages. http://www.ustream.tv/flash/viewer.swf …
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By Joanna Peña-Bickley
 · 
September 14, 2011
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