October 22, 20124 Comments

Are Romney “Obama” Facebook & Twitter Ads Dirty Tactics Or Smart Politics?

The Romney campaign has been buying Facebook and Twitter social advertising, designed to divert clicks from users who search for “Obama.”

Romney-facebook-dirty-trick-large
Romney-facebook-dirty-trick-large
Some brands take offense to competitors buying ads on their name keywords and consider it squatting.  What do we expect from our presidential candidates?  The  Facebook “Obama” search ads are well executed. Even start to type “Barack” and the sponsored listing appears. A click leads to the official Romney Facebook page.

Romney-twitterBuying ads for competitors’ brand search keywords is nothing new to online marketers. Would you consider this smart politics or dirty tactics?

 

 

Are Romney “Obama” Facebook & Twitter Ads Dirty Tactics Or Smart Politics? via @jpenabickley

November 25, 20081 Comment

ON: To Party or Not To Party

This week on Twitter there has a drum beat sounding in the distance that seems to be getting louder and closer as inauguration day draws closer and the economic signs continue to get worse.  The messaging is clearly meant for the eyes and ears of the Digi-President and his band of social media gurus called the Triple O.

Picture 2


Here it is:
"If President-elect Obama wants to make an eye opening statement about
just how bad our financial situation is let him cancel all the fancy
inaugural partying and spend the money getting Americans back to work
building the green economy he says he wants. This way, he would hit the
ground running on day-one in office and show millions of Americans who
have lost their homes, their jobs and their life savings that he feels
their pain.

Better yet, let's tell everyone not to spend their party money on
lavish gowns, limos and caviar. Let's have the President ask potential party-goers to choose a green project and spend the money there. For
your part, Mr. Obama, a good place to start would be putting solar
panels, ripped out by Ronald Reagan, back on the roof of the White
House. That would send a real message. While you're at it, take that
inaugural ride down Pennsylvania Avenue in a hybrid.

We know everyone wants to party. We're happy about change, too. But
ditch the fancy jewelry, gas guzzling limos and the imported water in
those square bottles. Because those of us on the outside, with no
pension money and wondering where we are going to retire, are not
celebrating.

Mr. President-elect, we are thrilled for real change. But two months
from now, partying may be the last thing on our minds. Start the ball
rolling on Jan. 20th, and not wait until after the ball is over."

- Source: Science Friday

There is a part of me that agrees with the call to action. (and another side of me that does enjoy a party.) If we are really going to "CHANGE" anything one must lead by example.  It seems like a BIG party might celebrate the first African-American President. But what a BIG party will also signify and accomplish is a vote of "NO CHANGE" from the government spending habits of the past.   As a matter of fact, the same outrage we express and have when the lucrative spending corporations ask for a bail outs while partying on our dime may just be applicable to our government's spending on what should be less of a party and more of a "Get Out & Innovate" day.

We need to inspire and spark a balance of innovation in services and products built here in the USA to help begin rebuilding from the inside out.

"Action is Eloquence" - William Shakespeare

What are your thoughts? Are we Partying our way in to (dare i say) a Depression?

ON: To Party or Not To Party via @jpenabickley

September 26, 2008No Comments

ON: The Election in Context of Geography

Like many of you I have been watching the markets, economic news and our political process unfold with baited breathe. I am always interested in the consumer -voter insights that drive
choice.

There is no better place than
http://election.twittervision.com  and  http://election.twitter.com/

Picture_2

Check it out - http://election.twittervision.com  and  http://election.twitter.com/.  It is a heck of a lot more informative than the three so called professional organizations covering the elections . (CBS, CNN and ABC. You cannot call NBC/MSNBC news any more due to the fact they do not even appear to attempt to be unbiased.) The twitter experience allows you to see the opinions, feelings and issues that are daunting voters. 

ON: The Election in Context of Geography via @jpenabickley

February 25, 2008No Comments

ON: Real Grassroots For Hillary

Today I had the chance to catch up on the stories picked up by the industry
rags. One that caught my eye was the
article that stated “Creatives Have a
Crush on Obama
”.  There is no doubt that there are countless videos dedicated to Obama, but what Ad Age
forgot to do was check their facts when it touts that the freshman senator from Illinois has
more grass roots efforts online.

Those of us in the social media industry define grass roots efforts as people who
have NOT been paid with campaign dollars to create the videos. Obama’s most watched videos were created for
pay and considered paid advertisements.


What Ad Age Left Out

There are a hundreds of creatives and more importantly tens of thousands of
real consumers who have formed real grass roots campaigns to help Hillary
Clinton
. This is something incredible and underreported in the paid main stream media. What I have witnessed is something special and should be highlighted and rewarded.

From MySpace communities (over 100 of them) to HillarySpeaksForMe.com (a site dedicated to people professing the devotion to Hillary) to several lively FaceBook communities – Hillary’s support is truly grass
roots and the voice of America. My favorite outreach this week was the teams
of college kids at the University of Texas who used the New York network to gain the benefits of
operational knowledge to strengthen on the ground efforts.

Each campaign is using tactics that demonstrate
the power of social media paradigms and platforms (MySpace, FaceBook, Flickr, Eons and YouTube) that facilitate everyday people's conversations not paid creatives
and consultants. These people are demanding that their voices be heard this election
season.


Giving Hillary Equal Time

Here are a number of my grassroots favorites. (some of
which I have created)

Simply The Best

The Hillary Clinton Trailer

Experience To Take Us From Crisis

That is not to say that the Clinton campaign does not have a set of superb paid creative thinkers on the ground in Texas and Ohio today. They do and they are doing really well
considering the paid media coverage that Senator Obama is getting from “News”
organizations like CNN.

Being Sold A Well Defined Brand For President

There is not doubt that Obama is a well defined brand, but what troubles me is
that the American people believe that the new iPod will solve all our problems.
Seems to me we bought that iPod before – He was a compassionate conservative.

People / Candidates shouldn’t be looked at as well defined brands – brands are made-up
personas we give products to help give them a personality and a place in
peoples lives.


We do not need another brand

- We Need A President

We need a person to identify the problems and clean up a mess. Sounds more like a job interview for a person with a resume that gives a portfolio of past examples and work samples that
have stellar results.
What the main stream media fails to mention is that Hillary
does not need a brand as she personifies "Action" which is the biggest pay off
for an American consumer.

***Update: New Hillary Videos
Users of these communities have begun sending messages on other videos to highlight.

http://widgets.nbc.com/o/4727a250e66f9723/47c3739a78f9d8ac

http://web.splashcast.net/go/skin/FKOH2857KH/sz/wide

ON: Real Grassroots For Hillary via @jpenabickley

February 25, 2008No Comments

ON: Real Grassroots For Hillary

Today I had the chance to catch up on the stories picked up by the industry
rags. One that caught my eye was the
article that stated “Creatives Have a
Crush on Obama
”.  There is no doubt that there are countless videos dedicated to Obama, but what Ad Age
forgot to do was check their facts when it touts that the freshman senator from Illinois has
more grass roots efforts online.

Those of us in the social media industry define grass roots efforts as people who
have NOT been paid with campaign dollars to create the videos. Obama’s most watched videos were created for
pay and considered paid advertisements.


What Ad Age Left Out

There are a hundreds of creatives and more importantly tens of thousands of
real consumers who have formed real grass roots campaigns to help Hillary
Clinton
. This is something incredible and underreported in the paid main stream media. What I have witnessed is something special and should be highlighted and rewarded.

From MySpace communities (over 100 of them) to HillarySpeaksForMe.com (a site dedicated to people professing the devotion to Hillary) to several lively FaceBook communities – Hillary’s support is truly grass
roots and the voice of America. My favorite outreach this week was the teams
of college kids at the University of Texas who used the New York network to gain the benefits of
operational knowledge to strengthen on the ground efforts.

Each campaign is using tactics that demonstrate
the power of social media paradigms and platforms (MySpace, FaceBook, Flickr, Eons and YouTube) that facilitate everyday people's conversations not paid creatives
and consultants. These people are demanding that their voices be heard this election
season.


Giving Hillary Equal Time

Here are a number of my grassroots favorites. (some of
which I have created)

Simply The Best

The Hillary Clinton Trailer

Experience To Take Us From Crisis

That is not to say that the Clinton campaign does not have a set of superb paid creative thinkers on the ground in Texas and Ohio today. They do and they are doing really well
considering the paid media coverage that Senator Obama is getting from “News”
organizations like CNN.

Being Sold A Well Defined Brand For President

There is not doubt that Obama is a well defined brand, but what troubles me is
that the American people believe that the new iPod will solve all our problems.
Seems to me we bought that iPod before – He was a compassionate conservative.

People / Candidates shouldn’t be looked at as well defined brands – brands are made-up
personas we give products to help give them a personality and a place in
peoples lives.


We do not need another brand

- We Need A President

We need a person to identify the problems and clean up a mess. Sounds more like a job interview for a person with a resume that gives a portfolio of past examples and work samples that
have stellar results.
What the main stream media fails to mention is that Hillary
does not need a brand as she personifies "Action" which is the biggest pay off
for an American consumer.

***Update: New Hillary Videos
Users of these communities have begun sending messages on other videos to highlight.

http://widgets.nbc.com/o/4727a250e66f9723/47c3739a78f9d8ac

http://web.splashcast.net/go/skin/FKOH2857KH/sz/wide

ON: Real Grassroots For Hillary via @jpenabickley

February 13, 200815 Comments

ON: My Facebook Fiasco–Obama Supporters Play Dirty

This week has been an interesting week as a practitioner of Social Media.  Normally I do not talk politics here as I sincerely try to keep on topic – however a recent run in with dishonest Obama Facebook supporters, makes this post incredibly relevant. 

It began while on Facebook in the Hillary Clinton Community (http://www.facebook.com/hillaryclinton) organizing grass roots efforts in key battle ground states, all of the sudden I began receiving messages from Facebook saying that I had been reported for Spam and Attacks.  With in an hour of my posting a positive Hillary video my account was de-activated.  What is worthy of note is that Facebook only sounded the deactivation alarm with 2 emails, sent three minutes apart, five minutes before they de-activated my account.

I think the important thing to note is that we in the Hillary community on Facebook are there to keep people’s facts straight, raise awareness on her stance and more importantly conduct a lively and honest conversation.  At no time do we encourage hate or language that could degrade Mr. Obama personally.  Often I have made arguments to random Hillary supporters to keep positive posts for the integrity of Mrs. Clinton’s campaign.   

That is not to say that Hillary supporters do not vocally disagree that his approach is not what we need right now – the vast majority of posts on Hillary’s wall are people educating themselves and using social media to help our candidate. 
After some research I cannot say that is the same mandate of the Obama Facebook supporters.
What I found is that the Obama campaign has allowed online supporters  to encourage sexist, misogynistic, hate filled Discussion Board Topics.  Often the discussions are filled with sexually degrading messages and language that I will not propagate here on this blog. 

In Fact, there is a forum post on there now called "lets get them" (http://www.facebook.com/topic.php?uid=6815841748&topic=5224)  describing how to de-activate Clinton supporters Facebook accounts.  Some of the posts describe reporting spam when the Clinton supporters post something to the her wall as well as something much more despicable which describes lurking methods to get you on a one-on-one discussion through your inbox and accuse you of racial attacks.
What is incredibly disappointing about this is that the online Obama supporter’s attacks do not offer the same Audacity of Hope experience or idea that Senator Obama preaches.  It is in fact the exact the same victimization accusations he lobs at the “Clinton Machine”. 

Contacting Facebook was not easy!
Try quickly trying to find a person to sound an alert to – not easy.   I went through the normal channels and many of my Facebook Friends wrote FB on my behalf.  That combined with contacting a mutual friend in their advertising department helped restored my online credentials.  This morning the tech team re-instated my account.
I thank Facebook for their swift action.  I ponder if I had not been a practitioner in the space would I have been able to get my social networking street cred. back so quickly?

A Brand of Hope

Senator Obama must maintain his brand online by not allowing this type of activity on his behalf.  There are many ways to architect a better conversation as well as control, monitor it as well as discourage things that are not inline with his brand. 
To date I do not see that his campaign is doing anything to stop the hate filled rhetoric.  For his brand of Hope to last – his campaign cannot have use Bush league tactics to support his message.


Our Grass Roots Message

   

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ON: My Facebook Fiasco–Obama Supporters Play Dirty via @jpenabickley
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