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Latest in: digital marketing
Consumer Experience

Are You Lost?

LOST is a student project. The aim of LOST is to show how 7 million people connect to one another, and break the record for the game with the most players ever. To play …
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By Joanna Peña-Bickley
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December 13, 2006
Viral

ON: Seven Campaigns To Watch

Ogilvy in New York have racked up 200,000 YouTube visits with a series of virals for Foster’s beer, shot in shaky camcorder style and directing viewers to a bespoke site, http://www.crackopenafriendly.com. A nicely integrated …
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By Joanna Peña-Bickley
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December 10, 2006
Social Media

ON: Living The Dream & Branded Social Networks

Although advertisers are keen to monetize the behemoth that is the social networking phenomenon, previous attempts have varied from the successful (Nike’s Joga Bonito, for example) to the misguided (Walmart’s short lived ‘The Hub’. …
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By Joanna Peña-Bickley
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December 10, 2006
Creativity

ON:WStudio – Elan Skis

This week this WStudio - Elan Skis site caught my eye.  I think they did a great job of integrating video as an education and branding tool.  I also like the concept of navigation …
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By Joanna Peña-Bickley
 · 
December 8, 2006
Branded Content

ON:Meeting Oprah’s Product-Placement Gatekeeper

Harriet Seitler Is Where Creative Meets Business at Harpo Productions Why you need to know her: A brand doesn't get on "The Oprah Winfrey Show" unless it gets by Ms. Seitler first. Having started …
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By Joanna Peña-Bickley
 · 
December 7, 2006
Branded Content · Uncategorized

ON:Meeting Oprah’s Product-Placement Gatekeeper

Harriet Seitler Is Where Creative Meets Business at Harpo Productions Why you need to know her: A brand doesn't get on "The Oprah Winfrey Show" unless it gets by Ms. Seitler first. Having started …
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By Joanna Peña-Bickley
 · 
December 7, 2006
New Media

ON: ChefsRightsNow.org launches

  Interesting campaign. If you are on the streets of NYC, look for the chefs. http://www.chefsrightsnow.org/
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By Joanna Peña-Bickley
 · 
December 4, 2006
Consumer Experience

ON: NYT Digital Reader to Sport New Ad Type

As the newspaper industry scrambles to update itself in the digital age, the New York Times's new electronic "Reader" will feature dynamic ads that allow users to click through to landing pages that contain …
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By Joanna Peña-Bickley
 · 
December 4, 2006
Creativity

ON: Clever Advertising

Denver-based Sukle Advertising + Design created a great advertising campaign for water conservation in Denver. They illustrate their tagline “Use Only What You Need.” very cleverly by using only a portion of the advertising …
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By Joanna Peña-Bickley
 · 
November 30, 2006
Uncategorized

ON: Ten Trends Transforming Marketing Measurements

1. Digital network adoption. Mass adoption of the Internet and digital networks is fundamental, if obvious. Their impact on how we share and manage information is now perhaps the most significant influence on the …
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By Joanna Peña-Bickley
 · 
November 29, 2006
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