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Latest in: Consumer Generated Media
Conversations

ON: A Surge of Consumer Generated Media

"The user-generated content movement is no longer a fad." According to this report from eMarketer, the number of consumer-generated media creators is expected to rise from 77 million in 2007 to 108 million in …
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By Joanna Peña-Bickley
 · 
April 19, 2008
Conversations

ON: Consumer Generated Advertising

  Consumer Generated Advertising    Originally uploaded by joannapenabickley Coming home from a dinner with team Bickley (-2) we spotted what I think was a great ad - using effective media - for the …
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By Joanna Peña-Bickley
 · 
July 27, 2007
Conversations

ON: Consumer Generated Advertising

  Consumer Generated Advertising    Originally uploaded by joannapenabickley Coming home from a dinner with team Bickley (-2) we spotted what I think was a great ad - using effective media - for the …
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By Joanna Peña-Bickley
 · 
July 27, 2007
Creativity

ON: Coke + Faithless = Visual Poetry

Coke has done it again... this one is hot! Coke + Faithless = Visual Poetry Visually simple. entertaining animation and music Easy to navigate - Awe and Inspired Visit the site at: http://www.faithless.coca-cola.com/html/start.html
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By Joanna Peña-Bickley
 · 
June 9, 2007
Flash

ON: Nike’s The Second Coming Mashup

For a marketing trend to be legit, Nike jumps on board and makes it legit, letting everybody else make mistakes before it swoops in with its gigantor marketing team and victorious hear-me-roar worldview. To …
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By Joanna Peña-Bickley
 · 
January 31, 2007
Digital Video

ON: Jet Blue

JetBlue jumps in to the consumer generated video.  Consumer powered media network,” has announced a partnership with JetBlue Airways to launch a new “consumer affinity website.” The brand invites JetBlue customers to share their …
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By Joanna Peña-Bickley
 · 
January 16, 2007
Interactive Marketing · Uncategorized

ON: Major Marketers’ Sites Attract Millions, Influencers

Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the flashy primetime TV shows, print magazines and general interest sites on which those very marketers advertise, …
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By Joanna Peña-Bickley
 · 
January 5, 2007
Interactive Marketing

ON: Major Marketers’ Sites Attract Millions, Influencers

Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the flashy primetime TV shows, print magazines and general interest sites on which those very marketers advertise, …
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By Joanna Peña-Bickley
 · 
January 5, 2007
Social Media

ON: Social Media & Buzz Metrics

Last year was a watershed for social media, with millions of people creating and sharing their own media on sites such as MySpace, YouTube, and Flickr and turning away from traditional one-way media such …
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By Joanna Peña-Bickley
 · 
January 4, 2007
Viral

ON: Must Love Jaws

For a good laugh!
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By Joanna Peña-Bickley
 · 
December 21, 2006
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