"The user-generated content movement is no longer a fad."
According to this report from eMarketer, the number of
consumer-generated media creators is expected to rise from 77 million
in 2007 to 108 million in 2012. Concurrently, consumers of CGM are on
There were 94 million users/viewers/listeners of CGM in 2007,
and that number is predicted to reach 130 million in 2012.