CGM Archives - Joanna Peña-Bickley | JoannaPeñaBickley.com

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Latest in: CGM

ON: A Surge of Consumer Generated Media

"The user-generated content movement is no longer a fad." According to this report from eMarketer, the number of consumer-generated media creators is expected to rise from 77 million in 2007 to 108 million in …

By Joanna Peña-Bickley

·

April 19, 2008

ON: Consumer Generated Advertising

Consumer Generated Advertising Originally uploaded by joannapenabickley Coming home from a dinner with team Bickley (-2) we spotted what I think was a great ad - using effective media - for the …

By Joanna Peña-Bickley

·

July 27, 2007

ON: Consumer Generated Advertising

Consumer Generated Advertising Originally uploaded by joannapenabickley Coming home from a dinner with team Bickley (-2) we spotted what I think was a great ad - using effective media - for the …

By Joanna Peña-Bickley

·

July 27, 2007

Consumer Experience

ON: Doritos + Consumers = Marketing

Doritos gets it!This is a consumer goods product that truly giving up control to their consumers using rich content and community to build its brand. This past year Doritos received a ton of hype …

By Joanna Peña-Bickley

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April 25, 2007

ON: Nike’s The Second Coming Mashup

For a marketing trend to be legit, Nike jumps on board and makes it legit, letting everybody else make mistakes before it swoops in with its gigantor marketing team and victorious hear-me-roar worldview. To …

By Joanna Peña-Bickley

·

January 31, 2007

ON: Social Media & Buzz Metrics

Last year was a watershed for social media, with millions of people creating and sharing their own media on sites such as MySpace, YouTube, and Flickr and turning away from traditional one-way media such …

By Joanna Peña-Bickley

·

January 4, 2007

ON: Must Love Jaws

For a good laugh!

By Joanna Peña-Bickley

·

December 21, 2006

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