Coming home from a dinner with team Bickley (-2) we spotted what I think was a great ad - using effective media - for the Wolf Pack's music.
This band has gotten what most MBA's do not get.
They even had a call to action - take note big brands, if they are using the medium better than you are - then you will not remain a big loved brand for long.
So yes, this is just another piece of wallpaper - but they are using 360 to get my attention. not bad music either!