ON: Jet Blue

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Digital Video

ON: Jet Blue

By Joanna Peña-Bickley

January 16, 2007

1 min read

JetBlue jumps in to the consumer generated video. Consumer powered media network,” has announced a partnership with JetBlue Airways to launch a new “consumer affinity website.”

The brand invites JetBlue customers to share their stories about personal experiences with the low-cost airline. This campaign does point towards the fact that user-generated content is continuing to grow in the minds of marketers and a may end up as a cheaper way to advertise.

Check out the site at: http://www.jetbluevideo.com/