JetBlue jumps in to the consumer generated video. Consumer powered media network,” has announced a partnership with JetBlue Airways to launch a new “consumer affinity website.”
The brand invites JetBlue customers to share their stories about personal experiences with the low-cost airline. This campaign does point towards the fact that user-generated content is continuing to grow in the minds of marketers and a may end up as a cheaper way to advertise.
Check out the site at: http://www.jetbluevideo.com/