Interactive Marketing Archives - Page 8 of 11 - Joanna Peña-Bickley

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Latest in: Interactive Marketing

ON: Heidies + Diesel

Today I was in a room with a few marketers and creatives who thought throwing up a "spot" on you tube was worthy of a consumer conversation. I thought I was going to pull …

By Joanna Peña-Bickley

May 24, 2007

Interactive Marketing · Marketing Speak · New Media · The Next Big Thing · The Soap Box · User Studies · Web 2.0

ON: Microsoft’s The Break-Up + Consumer Conversations

Consumer conversations... Microsoft seems to think they get it. I must say I was surprised and delighted that they seem to be turning the Microsoft machine on to the biggest change in the advertising …

By Joanna Peña-Bickley

May 21, 2007

Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …

By Joanna Peña-Bickley

May 19, 2007

Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …

By Joanna Peña-Bickley

May 19, 2007

Interactive Marketing

ON: This Weeks Reading

This Sunday was cruddy weather.... I spent the weekend reading. Here are my recommendations on the best reads for the week. Great food for thought. Prototyping with Visio: A series of articles about using …

By Joanna Peña-Bickley

April 15, 2007

Interactive Marketing

ON: 25th Annual Putnam County Spelling Bee

The 25th Annual Putnam County Spelling Bee has an entertaining Web site to match the equally entertaining Broadway musical. Players choose one of the characters from the musical and let the pressure of spelling …

By Joanna Peña-Bickley

April 11, 2007

Interactive Marketing

ON: Digital Shops That Take Control

THE WEB AND RELATED DIGITAL technologies are exposing major weaknesses in traditional agency skill sets, according to a study released yesterday by Forrester Research. This trend, the study finds, is working in favor of …

By Joanna Peña-Bickley

February 28, 2007

Interactive Marketing

ON: Online Sales of Flowers and Greeting Cards Jump 98 Percent in the Week Before Valentine’s Day

comScore Networks, a leader in the measuring the digital age, today released a study on e-commerce activity related to Valentine’s Day. While several online retail categories experienced significant sales increases in the week preceding …

By Joanna Peña-Bickley

February 19, 2007

Interactive Marketing · Uncategorized

ON: Online Sales of Flowers and Greeting Cards Jump 98 Percent in the Week Before Valentine’s Day

By Joanna Peña-Bickley

February 19, 2007

Interactive Marketing

ON: Online Sales of Flowers and Greeting Cards Jump 98 Percent in the Week Before Valentine’s Day

By Joanna Peña-Bickley

February 19, 2007

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