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Latest in: Nike
Industry Talk · Interactive Marketing · Marketing Speak · The Soap Box · Thought Of The Day

ON: Speaking To The Consumer

Direct, Advertising, Digital, Search, Retail, Promotions, Word Of Mouth (on and on and on) –  are all used to create awareness, attempt to convert consumers and inspire their loyalty once we have their attention.  …
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By Joanna Peña-Bickley
 · 
May 11, 2008
Creativity · Interactive Marketing · Social Media · Viral · Web 2.0

ON: The Top 10 Viral Campaigns of 2007

The internet has revolutionized a plethora of pastimes: the way people communicate, find dates, commit crimes, you name it. But the business of selling stuff and of building brands continues to see one of …
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By Joanna Peña-Bickley
 · 
December 28, 2007
Design & UI

ON: Experience Design Matters

Today I was studying along side of my daughter who is preparing for a role in a play.  We were discussing the emotions that her character was feeling and the empathy that she needed …
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By Joanna Peña-Bickley
 · 
November 25, 2007
Design & UI

ON: Nike Transformers

I wonder if you can actually wear these.  I'd be bitching after about block.
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By Joanna Peña-Bickley
 · 
August 3, 2007
Consumer Experience · Experience Planning · Fab Experiences · Mobile

ON: Battle of the 9 Gates

OK, I must say I am often hard on brands in the online space because quite often their agencies lead them in the wrong direction .... but a avid Digital+Marketing reader from the UK …
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By Joanna Peña-Bickley
 · 
June 4, 2007
Consumer Experience · Experience Planning · Fab Experiences · Mobile

ON: Battle of the 9 Gates

OK, I must say I am often hard on brands in the online space because quite often their agencies lead them in the wrong direction .... but a avid Digital+Marketing reader from the UK …
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By Joanna Peña-Bickley
 · 
June 4, 2007
Branding

ON: Branding with emotion and transcending the product

Tonight I had my branding hat on....I began writing a strategic statement for one of my clients and then I came to this... Some categories may lend themselves to branding better than others, but …
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By Joanna Peña-Bickley
 · 
April 19, 2007
Flash

ON: Nike’s The Second Coming Mashup

For a marketing trend to be legit, Nike jumps on board and makes it legit, letting everybody else make mistakes before it swoops in with its gigantor marketing team and victorious hear-me-roar worldview. To …
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By Joanna Peña-Bickley
 · 
January 31, 2007
Marketing Speak

ON: RGA – Defining An Indusrty

Here is a shout out to all my colleagues who put their love, passion, blood, sweat and tears in to an organization that has changed the way interactive media is developed and seen by …
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By Joanna Peña-Bickley
 · 
January 26, 2007
Social Media

ON: Living The Dream & Branded Social Networks

Although advertisers are keen to monetize the behemoth that is the social networking phenomenon, previous attempts have varied from the successful (Nike’s Joga Bonito, for example) to the misguided (Walmart’s short lived ‘The Hub’. …
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By Joanna Peña-Bickley
 · 
December 10, 2006
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