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Latest in: TracyLocke
Dork Culture · Industry Talk

ON: The Return of the Pink Slip Party

As many of the US's largest brands continue to feel the pinch of low consumer confidence, no new consumer credit and the downward spiral of 08 in to 09, many brands have revealed cuts …
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By Joanna Peña-Bickley
 · 
December 21, 2008
Dork Culture · Industry Talk

ON: The Return of the Pink Slip Party

As many of the US's largest brands continue to feel the pinch of low consumer confidence, no new consumer credit and the downward spiral of 08 in to 09, many brands have revealed cuts …
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By Joanna Peña-Bickley
 · 
December 21, 2008
Conversations · Creativity · Social Media · Widgets

ON: Dibs, A Conversation-Worthy Snack

"Appeal to teens and drive up household penetration." When we visited Dibs (Dreyers Ice Cream) in Oakland, CA last fall that was the goal. The snacking teens was the target.  http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&file=http%3A%2F%2Fbluefusion%2Eblip%2Etv%2Frss%2Fflash%2F%3Freferrer%3Dbluefusion%2Eblip%2Etv&showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf Teens are not …
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By Joanna Peña-Bickley
 · 
June 29, 2008
Industry Talk

ON: An Evolution

The “Change” rhetoric of the political races got me thinking about the page I have turned in my own career.  This week will mark the last week I will serve as the Vice President …
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By Joanna Peña-Bickley
 · 
January 28, 2008
Widgets

ON: Gigya

Designing the perfect experience is what drives me when i come up with an idea.  When I was designing the digital experience for Room-A-Day, I needed to find something that could be used for …
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By Joanna Peña-Bickley
 · 
January 20, 2008
Uncategorized · Widgets

ON: Gigya

Designing the perfect experience is what drives me when i come up with an idea.  When I was designing the digital experience for Room-A-Day, I needed to find something that could be used for …
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By Joanna Peña-Bickley
 · 
January 20, 2008
Widgets

ON: Kimberly-Clark’ s Room-A-Day Giveaway

Where you watching the view this morning?  TracyLocke, Kimberly-Clark and ABC's The View launched the Room-A-Day Giveaway promotion today. Visit www.roomadaygiveaway.com or use the widget below to enter for a chance to win 1 …
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By Joanna Peña-Bickley
 · 
January 14, 2008
Industry Talk

ON: Kotex In Central Park

Caught!!!  The Kimberly-Clark Dancing Packages go celeb on TMZ!  Watch them chase The View's Sherri Shepherd in Central Park on Wednesday. Campaign Coverage: TMZ Coverage: Sherri Shepherd Attacked by Tampons Splash News Coverage - …
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By Joanna Peña-Bickley
 · 
January 11, 2008
Industry Talk

ON: Kotex In Central Park

Caught!!!  The Kimberly-Clark Dancing Packages go celeb on TMZ!  Watch them chase The View's Sherri Shepherd in Central Park on Wednesday. Campaign Coverage: TMZ Coverage: Sherri Shepherd Attacked by Tampons Splash News Coverage - …
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By Joanna Peña-Bickley
 · 
January 11, 2008
Digital Video · Industry Talk

ON: TracyLocke Digital Day – Online Video

As many of you know I am the Vice President of Interactive in a traditional promotions agency.  For a marketer who was born digital and spent my career working in big digital shops (Organic, …
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By Joanna Peña-Bickley
 · 
July 28, 2007
Older Posts ›

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