ON: Kotex In Central Park

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Industry Talk

ON: Kotex In Central Park

By Joanna Peña-Bickley

January 11, 2008

1 min read

Caught!!!
The Kimberly-Clark Dancing Packages go celeb on TMZ!
Watch them chase The View's Sherri Shepherd in Central Park on Wednesday.

Campaign Coverage:

Remember to watch The View to see our Kick-off show! Grab the widget today! (install it on Facebook)

I am proud to have been one of the team leaders at TracyLocke that lead the creative campaign (TracyLocke developed the Room-A-Day Giveaway Promotion - Branded Entertainment on The View, TV Ads, RoomADayGiveaway.com, Widget, Radio,Print and In Store / Customer Marketing)

For those of you who are new to the promo - See how Rosie launched us!

ON: Kotex In Central Park via @jpenabickley

Tagged: Dancing Tampon · Huggies · Kimberly-Clark · Kotex · RAD · Room-A-Day · Room-A-Day Giveaway · TracyLocke

Comments

Lip-Sticking

January 16, 2008 at 5:00 am

Kimberly-Clark Gets It with New Widget

Okay, I had to share this. It creeps me out. However, the IDEA is absolutely fantastic! I can’t say I like the dancing paper packages…but, that’s likely just me. This is a terrific widget (thank you Donna’s Promo Talk for showing it to me) from Kimbe…

Yvonne DiVita

January 15, 2008 at 10:38 am

Hmmm…dancing paper product packages. Well, I for one am not impressed. If children were your target market, okay…this would be cute. But, I’m your target market and… I think the whole idea is… worth switching channels on the TV if it ever shows up when I’m watching.
But, since that’s just me…and since I have occasionally been wrong about advertising… I’ll share this with my blog readers at http://www.lipsticking.com and we’ll see what they think. Should be interesting…stop over tomorrow (Wednesday, Jan 16th) and see what kind of reaction you get.
For me…the reaction is ewwwww…