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Latest in: interactive marketing
Social Media

ON: Living The Dream & Branded Social Networks

Although advertisers are keen to monetize the behemoth that is the social networking phenomenon, previous attempts have varied from the successful (Nike’s Joga Bonito, for example) to the misguided (Walmart’s short lived ‘The Hub’. …
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By Joanna Peña-Bickley
 · 
December 10, 2006
Creativity

ON:WStudio – Elan Skis

This week this WStudio - Elan Skis site caught my eye.  I think they did a great job of integrating video as an education and branding tool.  I also like the concept of navigation …
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By Joanna Peña-Bickley
 · 
December 8, 2006
Branded Content · Uncategorized

ON:Meeting Oprah’s Product-Placement Gatekeeper

Harriet Seitler Is Where Creative Meets Business at Harpo Productions Why you need to know her: A brand doesn't get on "The Oprah Winfrey Show" unless it gets by Ms. Seitler first. Having started …
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By Joanna Peña-Bickley
 · 
December 7, 2006
Branded Content

ON:Meeting Oprah’s Product-Placement Gatekeeper

Harriet Seitler Is Where Creative Meets Business at Harpo Productions Why you need to know her: A brand doesn't get on "The Oprah Winfrey Show" unless it gets by Ms. Seitler first. Having started …
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By Joanna Peña-Bickley
 · 
December 7, 2006
Consumer Experience

ON: NYT Digital Reader to Sport New Ad Type

As the newspaper industry scrambles to update itself in the digital age, the New York Times's new electronic "Reader" will feature dynamic ads that allow users to click through to landing pages that contain …
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By Joanna Peña-Bickley
 · 
December 4, 2006
Mobile

ON: 07 Mobile Marketing Budgets

Procter & Gamble, Microsoft Corp. and other major marketers have set aside a piece of their ad budgets -- albeit a small piece -- for mobile marketing, representing a "significant shift" for the emerging …
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By Joanna Peña-Bickley
 · 
December 4, 2006
Consumer Experience

ON:Seven Marketing Predictions for 2007

1) An ongoing emphasis on “engagement.” Continuing to insert itself between traditional marketing activities and an increasing demand for return-on-investment assessments, engagement will occupy a good deal of marketers’ and advertisers’ attentions. As we …
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By Joanna Peña-Bickley
 · 
November 26, 2006
Fab Experiences

ON: Target’s Great Digital Promo

Thanksgiving, turkey, gravy, stuffing cranberries (canned and jelled) got me cruising the net for holiday gifts.  Hence my quick visit to Target. Go Target go! From in page flash video to mac and pc …
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By Joanna Peña-Bickley
 · 
November 22, 2006
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards!  Click here to enter >>
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By Joanna Peña-Bickley
 · 
November 21, 2006
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